BOBBI BROWN's "LUXE" series will release a total of 14 new "Luxe Shine Intense Lipstick" colors and five returning "Luxe Eyeshadow" colors starting September 20th.


New to the LUXE series this fall is the luxurious power lip "Luxe Shine Intense Lipstick" (4,200 yen). Formulated with both serum ingredients and shine polymer, it gives lips a plump, bouncy, three-dimensional look. It melts into your lips with body heat, spreading evenly and perfectly. Its high adhesion provides moisture without stickiness, leaving them feeling light and smooth, and maintaining their fresh, beautiful look.

Luxe Shine Intense Lipstick" 04 Claret (4,200 yen)
Of the 14 colors, 01, 02, 04, 06, 07, 08, 12, 13, and 14 will be released on September 20, and 03, 05, and 09 on September 30. The release date for 11 and 12 has yet to be decided.

Luxe Eyeshadow Rich Luster 04 Metal Rose (4,200 yen)
To coincide with the release of the new lipstick, the popular Luxe Eyeshadow is being reissued in limited edition colors that were previously released in limited editions. Luxe Eyeshadow's highly saturated color pigments absorb and reflect light, achieving vivid color and a deep shine. It filters light from all angles, luxuriously coloring your eyelids with unprecedented clear color and shine.

Five colors are being reissued. Metal Rose from Luxe Eyeshadow Rich Luster (4,200 yen), Serpentine from Luxe Eyeshadow Rich Metal (4,200 yen), Incandescent from Luxe Eyeshadow Multichrome (4,200 yen), and Sunflare and Volcanic from Luxe Eyeshadow Rich Sparkle (4,200 yen) will all be available in limited quantities on September 20th.