That one item from that shop. We introduce delicious-looking, intriguing, and irresistible sweets that are sure to satisfy us. Please use this as inspiration for your 3 o'clock snack.

This time, we'll be introducing the brand's first limited-edition financiers, which you won't want to miss, from Mr. CHEESECAKE, which will be holding a pop-up store at Isetan Shinjuku.


"Financier" (6 pieces, ¥2,376 including tax)
"Mr. "Mr. CHEESECAKE" is a cheesecake that will be sold in limited quantities only on the online shop from 10am on Sundays and Mondays. It sold out within minutes of going on sale and has become popular on social media, where it has been dubbed the "phantom cheesecake."

A pop-up store will be held at Isetan Shinjuku from September 11th to 17th, and in addition to "Mr. CHEESECAKE," the brand will also be selling its first-ever "Financier" exclusively at Isetan Shinjuku. It uses plenty of almond powder, achieving a smooth and moist texture. It also contains tonka beans and vanilla, key ingredients of "Mr. CHEESECAKE," for a rich fragrance.

"Mr. CHEESECAKE with Box" (4,320 yen including tax)
The "Financier," appearing for the first time this year, is said to be a dish that allows you to enjoy the texture and aroma inherited from "Mr. CHEESECAKE," so be sure to take this opportunity to try it.