Colored diamond jewelry brand Scott West opens pop-up store at Ginza Mitsukoshi!

Event Date:2019.08.23-10.15
PROMOTION
Sep 8, 2019
New York-based colored diamond jewelry brand SCOTT WEST is hosting a pop-up at International Mode Jewelry on the 4th floor of Ginza Mitsukoshi. The event runs until October 15th.


What is SCOTT WEST?

Clockwise from top left: Ring (¥2.7 million), Earrings (¥13 million), Ring (¥5.1 million), Ring (¥9 million)

A jewelry brand unique in the world that specializes in colored diamonds. Starting in the 1950s, Max West launched a white diamond business in New York. When Larry West, the second generation owner, took over, the company gradually shifted its focus to colored diamonds. When Larry's son, Scott West, joined the family business, he established Scott West as a jewelry brand, dedicated to providing the finest gemstones at the right price. His diamonds have been exhibited in museums around the world and presented at prestigious auctions. Larry recognized the allure of colored diamonds at a time when their rarity was still unknown. His colored diamond business, which began with pink diamonds, has now expanded to include even rarer colors, such as blue, green, and orange. It is estimated that one in every 10,000 diamonds mined is a naturally colored diamond, and their value and public attention are growing year by year.



Commitment to Using Platinum

From top: Ring (5.5 million yen), Ring (7.3 million yen), Ring (1.1 million yen), Ring (2.8 million yen), Ring (1.85 million yen)

Scott West creates jewelry by analyzing, cutting, and polishing diamonds in-house, starting with unpolished rough stones. Much of the jewelry they handle is made from platinum, due to the natural white color of platinum.

Platinum, which maintains its white brilliance, brings out and highlights the natural colors of gemstones, and is loved by many prestigious jewelers. Its tenacity means that gemstones can be firmly set even with thin, small nails, and it is also characterized by its ability to be worked with delicate details like lace. For this reason, the brand also offers items that use platinum for all parts, including the arms and stone settings. The rarity of platinum itself complements the rarity of colored diamonds, making the jewelry shine even more brilliantly.



Pop-up store featuring exclusive lines


From left: Ring (¥400,000) *Ginza Mitsukoshi exclusive, Ring (¥730,000) *Ginza Mitsukoshi exclusive, Necklace (¥1,100,000), Ring (¥4,400,000), Ring (¥850,000), Bracelet (¥3,700,000)


Scott West is currently running a pop-up store at Ginza Mitsukoshi. An exclusive line made specifically for this pop-up is available in-store. You can experience a wide variety of colored diamonds, from high-end jewelry made with platinum, which brings out the colored diamonds' beauty, to limited edition pieces at affordable prices.

Clockwise from top: Earrings (4.8 million yen), Ring (3.1 million yen), Earrings (2 million yen), Ring (3.4 million yen), Ring (4.4 million yen)


【Event Information】
"Scott West" Pop-Up
Dates: August 23rd - October 15th
Venue: International Mode Jewelry, 4th floor, Ginza Mitsukoshi
Tel: Ginza Mitsukoshi 03-3562-1111 (main number)
Website: https://www.mitsukoshi.mistore.jp/ginza/shops/jewelry_watch/jewelry/shopnews_list/shopnews027.html

Platinum Guild International
https://www.preciousplatinum.jp/


畑 麻衣子
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