California-based "Too Faced" arrives in Japan for the first time! [How to make up! --Too Faced vol.1]

PROMOTION
Aug 2, 2019


Too Faced, born in California in 1998, combines playfulness with a commitment to quality. The exciting packaging and fragrance, witty names, and enchanting feel are sure to captivate you!


A stunning smile that exudes a pink aura of positivity

Welcome to the original wonderland of Too Faced, the California makeup brand that continues to captivate digital natives! First, we'll introduce makeup looks featuring Too Faced's theme color, pink, using the brand's best-selling volume mascara in the US. Pink is a happy, romantic, and positive color. Wearing it will naturally bring smiles to your face, bringing happiness to not only you but those around you!




Items Used
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Length and Volume! Dramatic Dolly Eyes
This mascara, a huge hit in the US*, features an hourglass-shaped brush that thoroughly coats the lashes, creating a voluminous finish. Its endlessly long lash effect and bold black color are also appealing. This single product will instantly give you the look of a heroine.

Better Than Sex Mascara 3,240 yen including tax



Pink & Gold Glitter for Highlights
This liquid color is packed with gorgeous glitter! The pink adds a healthy glow, while the gold gives a natural look, and it blends surprisingly easily onto the skin. Perfect for adding a touch of sparkle.
Fresh Squeeze Highlighting Drops Pink Grapefruit 4,212 yen including tax




EASY STEP


【EYE】
1. Apply mascara generously to both the upper and lower lashes, moving it firmly from the roots in a zigzag motion from side to side.
2. The more you apply it, the thicker and longer your lashes will become, so by applying it repeatedly, you can create a coquettish look.

【HIGHLIGHT】
1. Use the dropper to place the liquid highlighter on the back of your left hand, and then take some on the fingertips of your right hand.
2. Apply lightly to the high points of your cheeks, layering over your blush.
3. Apply in the same way to the inner corners of your eyes, in a L-shaped pattern, to add a gorgeous glow.





>>What's the key to this makeup? Visit the meeco website for more information.





AKII
After graduating from beauty school and studying abroad in London, she went independent in 2003. She has worked in a wide range of fields, including cosmetics for major companies, fashion advertising campaigns, and both domestic and international editorials and celebrities. With her reliable techniques and creative sensibilities cultivated through experience, she brings out personal beauty.



--staff--
photographs (model): Motohiko Hasui
make-up: AKII
hair: Nori Takabayashi (yard)
stylist: Michiko
model: Emma Koyama (NAME Management)
text: AYANA
edit: FASHION HEADLINE





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[Interview cooperation]
meeco (Meeco)
URL: https://meeco.mistore.jp/meeco/index.html



Sayuri Sekine
  • Better Than Sex Mascara 3,240 yen (tax included)
  • Fresh Squeeze Highlighting Drops Pink Grapefruit 4,212 yen (tax included)
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