Japanese mineral cosmetics brand MiMC has been releasing its 2019 Fall/Winter collection since July 24th.




The theme of the Fall/Winter collection is "Shining my way." Items are based on the keywords "earth colors" inspired by the majestic image of nomadic peoples who have developed in nature, and "dazzling brilliance" which expresses the image of an unpredictable future and the light of the stars illuminating our destination.

The collection is filled with the graceful beauty that we should wear as we live in the future.

2019 A/W "Shining my way" Item Line Up

Satin-matte crayon lipstick, available July 24th

The "Mineral Crayon Lipstick" has a light texture that allows you to smoothly line your lips. Available in two rose shades that express sophistication and femininity. This oil with excellent adhesion creates a trendy matte lip! The color blends seamlessly with your lips for a stunning look!

Released July 24th
Lay it over your usual lipstick for a nuanced rouge.

"Lip Changer Rouge" transforms your usual lip look with its sheer finish and sparkling glitter. Of course, you can also wear it alone for a subtle color! Its highly moisturizing properties make it a great lip balm. Keep one in your purse and you'll be sure to find it useful in a variety of situations.

Released August 7th
Powder blush that creates a soft, rosy glow

"Mineral Smooth Cheek" creates a vibrant, beautiful expression with its nude color. The apricot color exudes a sophisticated yet girlish innocence. Despite being a powder, it has a moist texture and a soft, airy feel.

Released August 7th
Oil lipstick that creates a dignified nuance

"Mineral Liquid Rouge" 04 Earth Bronze 3,200 yen

This bronze-colored lipstick, a mix of orange and copper, has a lovely metallic shine. Its glossy sheen and just the right amount of sheerness make it perfect for layering with other lipsticks. It adds a warm nuance. It can also be used as eyeshadow for eye makeup.

Released August 7th
A soft, moist eyeshadow that creates a deep gradation

"Bio Moisture Eyeshadow" 25 Sandscape ¥3,800



"Bio Moisture Eyeshadow" 26 Wildlife 3,800 yen
This autumn, we've got a lineup of two different shades of eye colors that will give you a smoky gradation that you'll want to try.

"25 Sandscape" is a combination of a grayish beige with an air of languid elegance and an elegant gray-brown that blends into the skin. A must-see for anyone looking for a neutral brown with subdued reddish and yellowish undertones. This eye color will give you a makeup look with an exquisite balance of modern and effortless.

"26 Wildlife" is a palette that includes a translucent pink beige that blends well with the skin, and a feminine brown with a hint of reddish undertones. Silver pearl adds a dignified sparkle to the soft brown, creating an elegant gradation.

Released August 7th
Eyeshadow that glides perfectly onto the skin and radiates a dazzling glow

MiMC, this essential item for Fall/Winter 2019 makeup adds a dramatic glow. The bold gold crushed pearl blends perfectly with the skin, shimmering elegantly and giving you a unique allure with just one application. Enjoy wearing it alone or layering it with other eyeshadows.

Released August 7th
Moist and fluffy. A highlighter that gives off a light, radiant glow.
"Mineral Highlighter" 01 Beige ¥4,000

"Mineral Highlighter" 02 Pink ¥4,000
Choose from two shades to create the perfect complexion: "Beige," a skin-tone finish that creates a healthy complexion, and "Pink," which radiates a pure, petal-like glow. No powdery or uneven application. This powder achieves the perfect balance of moist and fluffy texture. The powder gently clings to the brush, blending seamlessly with the skin for soft, vibrant color. The natural radiance adds definition to your facial features and facial expression. A blend of botanical oils, including argan and jojoba, protects the skin from dryness.

Released August 7th
A vegetable brush made specifically for highlighting, utilizing Kumano brush techniques

"Highlighter Brush" ¥8,500
The key feature is its candle flame-like shape, designed specifically for precise application of highlighter and blush. Its flexible design allows you to use it horizontally on large areas like the forehead and cheeks, or vertically on smaller areas like the nostrils and bridge of the nose. This "veggie brush," which looks just like natural bristles, is made from corn bristles, making it gentle on both the skin and the environment.

Following this, items from the Fall/Winter collection will be released on September 4th, so be sure to check it out!

For details on the items in the Fall/Winter collection, please visit MIMC's official website (https://www.mimc.co.jp).