Achieve trendy colors in a natural way [Make natural cosmetics even more fun! -- Vol. 1 etvos]

PROMOTION
Jul 5, 2019


Natural cosmetics can help you achieve a determined, sharp look! Live freely and flexibly, true to yourself, without being bound by the conventions of the world. This makeup, with a bohemian spirit and a touch of modern fashion, suits women living in the city. ETVOS's exquisite skin-tone colors and on-trend muted tones will refine your look while unleashing the free spirit that lies dormant in every woman's heart.


Etvos: Achieve Trendy Colors in Natural Ways

This Japanese brand incorporates knowledge from skin science to create products based on the belief that "to achieve truly beautiful skin, both makeup and skincare must be gentle on the skin." They are renowned for their ability to skillfully incorporate trends.





Items Used
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【EYE】
Eyeshadow made with a beauty cream and added pigment
This cream eyeshadow moisturizes the delicate skin around the eyes, which is prone to dryness, while adding a touch of subtle nuance to the color. It adheres tightly and doesn't smudge, making it a great base for eye makeup.



A. Mineral Eye Balm Pink Fizz 2,700 yen (tax included)
B. Mineral Eye Balm Ash Gray 2,700 yen (tax included)



EASY STEPS



1. Apply pink eyeshadow (A) to the entire eye socket and to the under-eye bags.
2. Apply gray eyeshadow (B) to the crease of your eyes to create a three-dimensional effect.
3. Apply black eyeliner in a graphic pattern to accentuate your eyes.




Items Used
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【LIP】
A beautiful, sheer, moisturizing lipstick.
This lipstick melts like a lip balm, blended with carefully selected ingredients that are safe for delicate lips. The sophisticated color range, which uses only natural pigments to create a chic, sexy look, is also a major attraction.



A. Mineral Sheer Rouge Rose Fig 3,240 yen (tax included)
B. Mineral Sheer Rouge Prime Red 3,240 yen (tax included)



EASY STEPS


1. Apply rose-colored lipstick (A) all over your lips.
2. Apply red lipstick (B) from the center of your lips to the edge of your upper lip (up to the arch) to create a three-dimensional effect.




Items Used
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【BASE】
Make your bare skin beautiful. "etvos" Base Makeup
Created in collaboration with hair and makeup artist Yusuke Kawakita, this base creates a modern, radiant complexion, and is topped off with a semi-matte skincare foundation. For beautiful skin with a subtle glow.




A. Mineral UV Glow Base 4,644 yen (tax included)
B and C. Mineral Flawless Liquid Foundation Natural Beige/Light Beige 3,780 yen each (tax included)


EASY STEPS
1. Apply base (A) to the centre of your face. Focus on the inside of the diamond shape connecting the centre of your forehead, temples and chin, and avoid applying it to your jawline or the sides of your forehead to create a glowing, radiant look that comes from within.
2. Apply liquid foundation (B, C) using two shades. Using the darker shade for the frame line creates a more three-dimensional effect.




>>What's the key to this makeup? Visit the meeco website for more information.




AKII
After graduating from beauty school and studying abroad in London, she went independent in 2003. She has worked in a wide range of fields, including cosmetics for major companies, fashion advertising campaigns, and both domestic and international editorials and celebrities. She brings out personal beauty with her reliable techniques and creative sensibilities, cultivated through experience.



--staff--
photographs (model): Hiroshi Manaka
make-up: AKII
hair: Nori Takabayashi (yard)
stylist: Michiko
model: Mizuki Kano (Vithmic Model Agency)
text: AYANA
edit: FASHION HEADLINE





[Interview cooperation]
meeco (Meeco)
URL: https://meeco.mistore.jp/meeco/index.html


Sayuri Sekine
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