London-based flower watch brand OLIVIA BURTON will release a blue collection inspired by the sea on August 7th. Pre-sales have begun at two Olivia Burton stores, Isetan Shinjuku and Grand Front Osaka.


The brand's first new collection features a refreshing blue inspired by the beautiful sea. The lineup includes nine cute, grown-up models that add a touch of sparkling flowers to summer styling that can often look a little dull on the wrist.

Under the Sea "Shell Floral Eco-Friendly Deep Sea Blue" (17,000 yen)
Inspired by the beauty of the ocean, the "UNDER THE SEA" collection features a new print featuring refreshing blue flowers, a first for the brand, as well as a dial featuring the surface of a small shell on top of mother-of-pearl (artificial pearl), evoking the image of a magnificent wave.

In addition, a new glitter dial, "Wishing Wave duo," has been released. The dial is covered in gradient glitter, with Swarovski crystals floating above it.

Abstract Floral "For Mother of Pearl Rose Gold & Silver Bracelet" (15,000 yen)
A new pattern has been added to the popular "ABSTRACT FLORAL" series. For mother of pearl (artificial pearl) is used for the dial, giving it a luxurious impression. The new floral print and lustrous dial make this an even more elegant collection.

Celestial "Mother-of-Pearl Dial Brushed Embellished Strap & Silver" (19,000 yen)
The "Celestial" collection has been evolving since its release in October last year, and now features a mother-of-pearl dial. The face, with its shell sparkling depending on the angle, gives a refreshing and clean impression that is different to previous styles.

Pre-sale begins at Olivia Burton Shop Isetan Shinjuku and Grand Front Osaka stores from July 19th. The watches will be available from August 7th at directly managed stores and authorized retailers nationwide, as well as the online store (www.hms-watchstore.com/fs/select/c/oliviaburton).