The ISETAN Shinjuku Main Building Food Collection on the first basement floor will host the "ISETAN Sweets Party," an event that brings together 17 shops offering everything from authentic sweets made by chocolatiers and pastry chefs to snacks. Popular brands like Le Chocolat Alain Ducasse and Pierre Hermé Paris, as well as cutting-edge patisseries like Trescalme and stylish sweets from fashion brand KEITA MARUYAMA, will be on offer, making this an opportunity not only to give as a gift, but also to discover and discover your favorite sweets.


First appearance at "Sweets Party"! A trending brand that's getting a lot of attention




[Pre-sale at Isetan Shinjuku]
Assorted Cookie Tin (SAKURA)
(5 varieties, 32 pieces + 5g) 4,860 yen
"Omotase", one of Japan's beautiful customs, has been given a new form by KEITA MARUYAMA through a food and gift project. The neat cookies are lined up in a beautiful original tin that is both retro and modern, typical of global fashion brand KEITA MARUYAMA. The original seasonal assortment cookie tin "SAKURA" will be available exclusively at Isetan. It's packed with five types of cookies, including cherry blossom-shaped cookies and matcha-flavored cookies, perfect for the season. The tin packaging is also printed with the ever-popular cherry blossom pattern from the archives, giving this cookie tin a seasonal feel. Enjoy it!





Okuizumo Rose Garden "Sakime" Pound Cake (1 piece / approx. 5cm long x 14cm wide x 6cm high) 3,024 yen Q.E.D.CLUB is a hidden restaurant nestled in the vast gardens of the former Hungarian ambassador's residence. This time, they are introducing a pound cake that features the scent of Saki roses from Okuizumo Rose Garden. Saki pound cake contains freeze-dried raspberries and is coated in a soft pink chocolate. It is topped with dried roses, and the white chocolate sandwiched between the dough and the syrup applied after baking are made with Saki roses from Okuizumo Rose Garden, giving off a gentle, sweet fragrance. It is the perfect gift for someone special.





[Limited Quantity] Raisin Sandwich Raffine /> (6 pieces) 3,456 yen
Located in Sengoku, Bunkyo Ward, Tokyo, Trecalme is a popular patisserie opened in 2014 and run by Chef Tadahiko Kimura, who has trained at renowned Japanese restaurants such as Hotel Seiyo Ginza and in France. The miraculous Muscat Zipangu grapes from the Hayashi Grape Research Institute in Okayama Prefecture are soaked in rum, and two types of raisin sandwiches are available in limited quantities: "Muscat Zipangu x Rum x Chocolate" and "Muscat Zipangu x Rum x Spice." Other must-see items from Chef Tadahiko Kimura include the "Petit Fondant Chocolat," a fondant dough coated in crispy chocolate and topped with coarse salt from Guérande, France. Perfect as a gift for loved ones, the store is packed with must-see items for sweets lovers.



You won't be disappointed! An authentic brand from a renowned pastry chef and chocolatier

＜Tokyo/Mont Saint Clair＞


＜Mont Saint Clair＞ Ceri Bonheur
(1 can) 3,801 yen
Mont Saint Clair is the popular patisserie that is the "origin" of pastry chef Hiroya Tsujiguchi. This cookie tin embodies the deliciousness of traditional French pastries. The delightful aroma that wafts up when you open the lid and allows you to experience the rustic yet flavorful taste of traditional French baked goods. The tin contains seven varieties, including the salty "Cacao Cube" and the hazelnut and chocolate chip "Sable Noisette." Take this opportunity to enjoy this popular item from the shop.





Macaron Assortment of 10 (1 box) 4,212 yen Pierre Hermé is a leading figure in the world of patisserie in the 21st century. We present his macaron assortment, the most popular item every year for White Day. For 2023, we've included a gorgeous assortment of macarons to evoke the arrival of spring, including the debut of "Fig et Rose," the violet, cassis, and vanilla "Envie," and the adorable heart-shaped "Coeur Infiniment Rose." The limited edition box features an arrangement by flower artist Azuma Makoto.





Ex-Sakura (7 pieces) ¥3,240 A chocolate specialty shop run by French culinary master Alain Ducasse. They carefully select cocoa beans from around the world and craft them in their workshops in Paris and Tokyo using time-honored traditional methods. They meticulously craft each bean to bring out the true flavor of the cacao, taking time to fully appreciate the unique characteristics of each region. This time, they are offering the limited-edition spring product "Exa Sakura," inspired by cherry blossoms. This assortment includes two types of chocolate: their original blend "75% Chocolat Noir" and "45% Chocolat au Lait" from Madagascar. The chocolates are layered: a sweet and sour ganache made with griotte (cherry syrup-preserved) puree and chocolate, and an almond praline with a subtle hint of cherry leaves. Enjoy this seasonal treat.





Petal Azure
(120g) 4,451 yen
values the safety of its ingredients, using non-GMO (non-genetically modified) ingredients. This Western-style confectionery shop is committed to quality, and uses carefully selected ingredients from around Japan and overseas to create White Day gifts. These bio chocolates are shaped like colorful flower petals and hearts, exclusive to White Day. These small, thin, crisp chocolates melt the moment you put them in your mouth, allowing you to savor the sweetness and aroma. The petal color is a gentle hue born from the ingredients.


*All prices include tax.

【Event Details】
"ISETAN Sweets Party"
Dates: Wednesday, March 8, 2023 - Tuesday, March 14, 2023
Venue: Isetan Shinjuku Main Building, B1 Food Collection

Participating Brands/Featured Items
・ Assorted Cookie Tin (SAKURA)
・ Okuizumo Rose Garden "Sakime" Pound Cake
・ Raisin Sandwich Raffine
・ Ceri Bonheur
・ Exa Sakura
・ Macarons
・Petal Azur
・ AOKI 2023
・ Citron Coffret
・ Assorted Bonbons
・ Cool Coffret
・ Sable Assorti (S)
・ Mizuho no Shizuku Assortment
・ Weekend Pistachio Assortment
・ Treasure Box
・ Bleu des Toits
・ GIFT BOX MINI 5PACKS
*Participating stores and products are subject to change without notice. Thank you for your understanding.

編集部