FENDI, a luxury brand based in Rome, Italy, is pleased to announce that Haruna Kawaguchi, a leading actress, has been appointed as its Japan brand ambassador.

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Founded in 1925, FENDI has always pursued innovative creativity and excellence, continuing to innovate while preserving its traditions and unparalleled craftsmanship. With Haruna Kawaguchi as FENDI's Japan brand ambassador, the partnership between FENDI and Haruna Kawaguchi will further express the Maison's exceptional savoir-faire.

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Haruna Kawaguchi, who debuted as a fashion model in 2007, has appeared in numerous popular works, including television dramas, films, and commercials. Last year, she played the lead role in the television drama "Silent," sparking a boom in pilgrimages to the filming locations, proving her influence. She also fully displays her down-to-earth personality on social media, garnering support from a wide range of generations, with approximately 4.3 million followers on Instagram and approximately 1.7 million subscribers on her YouTube channel, which she launched in 2020.

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On being appointed as the Japan Brand Ambassador, Haruna Kawaguchi had this to say:

"I am truly honored to be appointed as the Fendi Brand Ambassador. I truly resonate with Fendi's philosophy of valuing family and friends, and I hope to convey the appeal of the brand and its products, as well as its long-cherished worldview, to as many people as possible through the tool I love: fashion."

Haruna Kawaguchi, a uniquely talented woman with unwavering convictions and individuality who never stops moving forward, shares a bond with Fendi that is built on shared values. Please look forward to future projects featuring Fendi and Haruna Kawaguchi.

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Contact:
Fendi Japan
TEL. 03 6748 6233
URL. www.fendi.com