Estée Lauder will be holding an event to enjoy lip makeup, "LIPS FOR YOU Customize Your Lips," from July 3rd to 9th at The Stage on the first floor of the main building of Isetan Shinjuku.


The event is themed around "lipsticks customized just for you." It will be full of special experiences that can only be experienced or obtained here, such as printed caps that will be available exclusively at The Stage, early releases of new lipsticks, and limited edition makeup sets. Enjoy the experience of customizing your lipstick and getting your very own lipstick.

Printed Cap "Macmillan/Isetan" Exclusive to Isetan Shinjuku Store
Purchasers of "Pure Color Envy Lipstick" (45 colors available, 4,320 yen each, tax included), which adds vibrant color to lips and creates envy-worthy lips, will receive a limited-edition 3D printed cap with a choice of four designs. The "Macmillan/Isetan," "Flower Lace," and "Fireworks" designs are exclusive to Isetan Shinjuku Store. In addition, if you purchase two or more makeup products, including lipstick, you will receive a special event-only set (8,208 yen, tax included).
Example of the event-exclusive "Makeup Set" (¥8,208 including tax)
Also, ahead of the nationwide release on July 19th, we will be pre-selling the new "Pure Color Desire Lipstick" (29 colors, ¥5,292 each including tax), which will give you the allure you've always wanted with bold colors, finishes, and an incredible feel. This lipstick will pamper your lips and inspire new desires. A monogramming service is also available exclusively at this event.

Just having your own personalized lipstick will lift your spirits. Why not discover a one-of-a-kind lip product at this special event?