An event where visitors can experience the charms of CHANEL's men's beauty line, BOY DE CHANEL, will be held at Hankyu Men's Tokyo from June 26th to July 2nd.
©CHANEL
BOY DE CHANEL was launched last year as the brand's first makeup line for men, based on the concept of "BE. ONLY. YOU (being yourself and no one else)." The foundation, lip balm, and eyebrow pencil, all packaged in sophisticated deep blue, all require simple steps to apply and produce a very natural finish. The classically sophisticated venue, based on the concept of a barbershop, will have a self-trial space where visitors can freely try out a variety of items, including "BOY DE CHANEL" products as well as the men's fragrance "BLEU DE CHANEL," which added two grooming items to its lineup on June 1st.

In addition, there will be a barber space where, by reservation, professional staff can give shaving advice, and new models of the recently released iconic "J12" watch will also be on display and for sale.