Dutch denim brand G-Star RAW is running its global campaign for Spring/Summer 2019 until June 27th, with the theme, "IT'S YOU. OWN IT. Be like no one else. Be like no one else."
At the forefront of the denim industry, G-Star RAW develops innovative designs with its own unique values. The brand, which goes beyond the boundaries of a denim brand and pursues sustainable manufacturing with an artisanal spirit based on innovative and unconventional values, sends out the message of this campaign, "Live your life unconstrained by society's rules and without being bound by conventions." The main models are Australian model, actress, and artist Ruby Rose, and Spanish actor and model Jon Kortajarena. Ruby Rose, who believes that "a life that is merely about harmony is a waste," teamed up with the brand to embody the message of "living your own life without being bound by convention or rules" through the campaign's visuals and tagline. "IT'S YOU. OWN IT." is a campaign with a strong message aimed at everyone who lives their true self.
Ruby says, "I've been a fan of G-Star RAW for a long time. G-Star RAW's policies are very similar to my passion and respect for the earth. This campaign is wonderful because it celebrates valuing yourself as you are and living your life true to yourself. Denim and jeans have the magical power to give you this kind of confidence."
Like no one else. Be like no one else. Check out the latest collection, which celebrates the greatness that each and every one of us possess.
At the forefront of the denim industry, G-Star RAW develops innovative designs with its own unique values. The brand, which goes beyond the boundaries of a denim brand and pursues sustainable manufacturing with an artisanal spirit based on innovative and unconventional values, sends out the message of this campaign, "Live your life unconstrained by society's rules and without being bound by conventions." The main models are Australian model, actress, and artist Ruby Rose, and Spanish actor and model Jon Kortajarena. Ruby Rose, who believes that "a life that is merely about harmony is a waste," teamed up with the brand to embody the message of "living your own life without being bound by convention or rules" through the campaign's visuals and tagline. "IT'S YOU. OWN IT." is a campaign with a strong message aimed at everyone who lives their true self.
Ruby says, "I've been a fan of G-Star RAW for a long time. G-Star RAW's policies are very similar to my passion and respect for the earth. This campaign is wonderful because it celebrates valuing yourself as you are and living your life true to yourself. Denim and jeans have the magical power to give you this kind of confidence."
Like no one else. Be like no one else. Check out the latest collection, which celebrates the greatness that each and every one of us possess.
