A new sunglasses concept shop, "Everyday is a SUN-day!" will open for a limited time from April 10th to 16th at The Stage on the first floor of the main building of Isetan Shinjuku.


"Everyday is a SUN-day!" is a concept shop that solves the problems of choosing sunglasses, such as not being able to find sunglasses that suit you, not knowing how to incorporate trendy designs, or always choosing the same designs. A variety of content will be available to help you have fun while finding sunglasses that suit you. Oliver Peoples "BIANKA" (37,000-42,000 yen / 5 colors) *Exclusively available at Isetan Shinjuku



Tiffany "Infinity" (40,000 yen / 4 colors) *Pre-sale at Isetan Shinjuku



Enjoy the coming season's fashion even more with sunglasses that suit you!