DESTREE, the Parisian fashion brand that made its full-scale debut in Japan this spring, will open its first pop-up store on the 3rd floor of the Isetan Shinjuku Main Building from February 1st to 10th.


DESTREE was founded in Paris in 2015. It is led by two women: Chief Brand Officer Géraldine Guyot and CEO Laetitia Lumbroso. Géraldine studied art history at Central Saint Martins, a prestigious art school in the UK, and presents collections inspired by contemporary art.

The pop-up will feature the brand's signature bags, jewelry, and hats. The lineup of items combines high-quality materials and Western craftsmanship, paying homage to contemporary artists. Experience the colorful, urban, unique and sophisticated Parisian style that d'Estrées embodies.





PICK UP ITEMS

BAGS
"Destree" bags feature bold lines and a stylish design that pay homage to contemporary artists. They are handcrafted by artisans in Spain using smooth calf leather. The pop-up will feature iconic bags.

ALBERT Small Bag 90,200 yen
GUNTHER Small Bag 100,100 yen

JEWELRY
"Destrays" jewelry uses semi-precious stones sourced from all over the world, including Southeast Asia and South Africa. Designer Geraldine carefully selects stones by looking at their color and light reflection, and combines them to create asymmetry.

SONIA Moon Earrings (pierced earrings) 53,900 yen
SONIA Square Big Earrings (pierced earrings & clip) 59,400 yen

LOUISE Double Ring (Dalmatian Jasper) 30,800 yen

HATS
"Destrays" hats are made using high-quality straw material and are produced by French artisans. The pop-up will also feature classic items that are best-sellers in France.

CINDY Straw Hat 55,000 yen
JOSH Straw Visor 31,900 yen


About Destree
"Destree" is a fashion brand founded in Paris in 2015. The brand is created by two women: Chief Brand Officer Géraldine Guyot and CEO Laetitia Lumbroso. Having studied art history at the prestigious British art school Central Saint Martins, Géraldine is inspired by contemporary art. She draws beauty from visual dissonance and expresses a colorful, passionate, unique and urban Parisian style. Everything from the designs, patterns and names pays homage to the contemporary artists the designers admire. Combining high-quality materials with Western craftsmanship creates a strong identity and proposes a wardrobe for the modern woman.


Stores where this product is available
・I Z A Osaka
1-3-19 Shinmachi, Nishi-ku, Osaka City, Osaka Prefecture 550-0013
06-6533-7877

・I Z A Aoyama
5-12-2 Minami-Aoyama, Minato-ku, Tokyo 107-0062
03-3486-0013


@DESTREE #DESTREE #Destree
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I Z A Customer Service
0120-135-015