An event for petite women who enjoy fashion, "150cm-ish "STYLE", will be held from March 13th to 18th at the event hall on the 6th floor of the main building of Isetan Shinjuku.

The event will feature a lineup of clothing, shoes, and accessories from around 30 brands. In addition, actress and model Ai Takahashi will collaborate on three styles of wear as a representative of petite women. She will design items full of attention to detail for petite women who love fashion. During the event, there will also be a "public Instagram live" where participants will talk about key points of the collaborative items and how to coordinate them.

Three Items in Collaboration with Ai Takahashi

This season's must-have trend item is the "bowtie blouse and skirt-like pants." Tie the bowtie in front or back for a variety of styling options! These bottoms, combined with pleats that accentuate femininity, look like a skirt at first glance, but are actually pants! This piece will give you a slightly more modern look.

2-Way Bowtie Blouse ¥16,000, Pleated Pants ¥18,000 / Takahashi Ai Collaboration Items, Shoes ¥23,000 (Order Required) / NT




This dress is made from the same material as the coat and can be worn either front or back. It's a highly versatile piece that can be worn as a pullover or a jacket. The large pockets make it easy to wear every day!

2-Way Coat Dress ¥22,000 / Takahashi Ai Collaboration Item,Shoes ¥23,000 (Order Required) / NT

Strawberry Shop's Spotlight on “NEXT IT GIRL”

“AIKO YAMAIDE”
We present outfit suggestions by Aiko Yamaide, who is gaining popularity as the next influencer in the S-size world.


An outfit featuring the 2-way coat dress, a collaboration item with Takahashi Ai. We suggest a mixed look with a vintage high-neck blouse and flared skirt.

2-way coat dress ¥22,000 / Takahashi Ai collaboration item,
Tops ¥19,800, Skirt ¥9,800 / Both Boop Poop A Doop,
Hat ¥18,000 / Backyard, Sneakers Personal