Last year, the Chloé Signature Fragrance Collection welcomed the introduction of Chloé Eau de Parfum Naturel, a fragrance with a reduced environmental impact. Then, on January 11, 2023, the even more powerful Chloé Rose Naturel Intense will be released. This eau de parfum brings out the charm of the rose, the collection's signature flower, more than ever before.


https://youtu.be/HqJl9fUEbI0

Chloé Rose Naturel Intense is a vegan fragrance formulated with 100% natural fragrances, alcohol, and water, and contains no artificial colorings, in order to reduce environmental impact and use as many natural ingredients as possible. Consideration is also given to the sourcing of key ingredients. The rose is carefully selected from organic sources, while the oak essence is extracted from upcycled forestry wood.


Fragrance


This new woody rose fragrance was created by perfumer Alexis Dadier. It opens with sweet, fresh bergamot, followed by pure, light, petal-like neroli and a noble, sophisticated organic rose essence. The distinctive scent is enhanced by slightly smoky, vanilla-infused oakwood. Creamy sandalwood rounds out the fragrance, while subtle cedar adds timeless elegance.


Bottle Design


Chloé's signature bottle features three-dimensional lines, a feminine ribbon, and sunray pleats. For the new release, the ribbon and box are decorated in a symbolic green color reminiscent of leaves, a symbol of nature. This signature bottle has also been improved to reduce environmental impact. The glass bottle is made from 25% recycled material, and the box is made from 40% recycled material. The ribbon is made from 100% recycled polyester. In consideration of the environment, Chloé Rose Naturel Intense is available in 30mL, 50mL, and 100mL sizes, and a refill for the 100mL bottle made from 100% recycled aluminum has also been released at the same time.


Muse


Our muse, British actress Lucy Boynton, embodies the woman we imagine for Chloé. Her motto is "My nature, my strength." The photographs shot by Karim Sadli for Chloé Rose Naturel Intense perfectly capture the meaning of this phrase. With a backdrop of clear skies and sun-kissed plants, the heroine appears before the lens with a calm yet resolute expression. Free from all artificiality, brimming with confidence, she exudes authentic feminine charm, evoking a return to the brand's roots. She embodies the Chloé spirit in its purest form.


Product Name: Chloe Rose Naturel Eau de Parfum Intense
30mL 11,110 yen (tax included)
50mL 15,840 yen (tax included)
100mL 21,890 yen (tax included)
150mL 21,890 yen (tax included) *Refill for 100mL bottle only


Refill system also introduced for original fragrances
Refillable 100mL and 150mL sizes of Chloé's signature fragrance, Chloé Eau de Parfum, will be available at fragrance counters in major department stores from January 11th. We are committed to reducing our environmental impact. :


Product Name: Chloe Eau de Parfum
100mL 19,800 yen (tax included)
150mL 19,800 yen (tax included) *Refill for 100mL bottle

Release Date: Wednesday, January 11, 2023


●Launch Promotion●
To commemorate the release of "Chloe Rose Naturel Eau de Parfum Intense," we are holding a promotion! Customers who purchase Chloe fragrance-related products* for 15,070 yen (tax included) or more will receive a free, portable miniature fragrance (5mL) of "Chloe Rose Naturel Eau de Parfum Intense"**. Additionally, stores hosting the event will have the opportunity to enjoy exclusive benefits and experience the world of the new fragrance. *Some products, such as coffrets, are excluded. **Limited quantities available, while supplies last.



Click here for Chloé fragrance stores and the official website:
≫≫https://www.latelierdesparfums.jp/brands/chloe