High-quality towels and bathrobes are so soft you'll look forward to bath time from the moment you buy them. Since you use them every day, you want them to be comfortable to wear.

"Only MI" is an item originally designed by Isetan Mitsukoshi based on customer feedback. From March 6th to 19th, the "Only MI Spring Campaign" will be held, where you can discover ways to live a richer life. In the Bath Powder Room on the 5th floor of the main building of Isetan Shinjuku, items from the "Growing Towel" series, which grow with each wash, will be professionally washed once and sold in a state that allows you to enjoy a comfortable, fluffy feel right from the start.

MARQUE One Wash Grand (bath towel) (¥8,100 each, tax included) / Sodateru Towel *Pre-sale at Isetan Mitsukoshi

After washing once (left), and before washing (right)
An item from the Sodateru Towel series that becomes softer the more you wash it. The towels and bathrobes are washed by Licue, a high-quality, water-washing dry cleaning brand, using a method that doesn't damage the cotton, bringing out the natural softness of cotton and making them fluffy and comfortable right from the start. Compared to conventional towels and bathrobes, the pile stands up nicely, giving them more volume.

MARQUE One-Wash Lounge Robe (¥25,920 including tax) / Growing Towel *Pre-sale at Isetan Mitsukoshi
In addition to being functional, the bathrobe's stylish silhouette and ribbon ties make it suitable for everyday wear. The "Growing Towel" is sold in an original mesh bag that can also be used as a laundry net.


Both the towels and bathrobes are fluffy and comfortable from the moment you pick them up.