A pop-up showcasing ATON's 2019 Spring/Summer collection will be held from March 6th to April 2nd at the Urban Closet Promotion on the second floor of the main building of Isetan Shinjuku.


The appeal of ATON lies in its authentic, standard collection that can only be worn by adults who have established their own style. The unisex items can be worn freely to suit various styles and are loved by a wide range of people.

This pop-up will feature essential spring wardrobe pieces, centered around items that make full use of ATON's proud, evolved natural dyeing techniques and items made from its signature jersey material.

In addition, to coincide with the pop-up, special colors of fleece hoodies from the "NATURAL DYE URAKE" series, which is hugely popular every season and continues to sell out, will also be available. Popular for its soft feel and voluminous, exquisite silhouette, these hoodies are made from thick yarn and knitted at a high density, and are thoroughly washed during the manufacturing process to ensure durability and shrinkage resistance, making them highly practical as well.

The special colors available at the pop-up are cherry blossom pale pink, cherry blossom dark pink, and cherry blossom brown, all dyed with dye extracted from cherry blossom petals. Isetan Exclusive Hoodie ¥34,000