Valentino Garavani's new handbag collection, "VRING-V Ring," which debuted in Valentino's Spring/Summer 2019 collection, has been launched. To commemorate the launch, a pop-up store featuring "VRING" will be open from February 27th to March 5th in the Handbags/Promotions section on the first floor of the main building of Isetan Shinjuku.

The V motif, which was born in the 1960s and has undergone various transformations since, is a symbol of Valentino that represents the era. Inspired by this, the new "V logo" created by current creative director Pierpaolo Piccioli is a three-dimensional yet minimalist design with the letter V placed in the center of an oval. It symbolizes the values of Valentino's proud heritage.


After the Isetan Shinjuku store, the pop-up will also be held at the Bag Gallery on the second floor of Hankyu Umeda Main Store from March 13th to April 2nd, and at the GINZA Stage on the first floor of Ginza Mitsukoshi from March 20th to 26th. It will then be available at Valentino stores nationwide and on the official online store (Valentino.com) on March 6th.