Beautiful People is opening a limited-time shop at the Center Park/TOKYO Kaihoku on the second floor of the Isetan Shinjuku Main Building until May 19th. The brand's new line, "ROUTINE FOR beautiful people," debuted at the venue, and items are now on sale. "ROUTINE FOR beautiful people" is a new line available exclusively at Isetan Mitsukoshi. From textile design and pattern making to tailoring, every step of the clothing production process is focused on Japan, creating a collection of "ultimate classics" in collaboration with Japanese producers. The new line, the Hang-Back Fleece Hooded Parka (¥25,000), is made with hang-back fleece, which maintains its fluffy shape, and is available in a compact size for kids. The use of "shaped yarn" on the outer surface creates a subtle textured feel. This hanging fleece has a unique texture and elasticity, and is characterized by its ability to maintain its shape even after repeated wearing and washing.

The panel border balloon T-shirt (17,000 yen) features a single R mark embroidered on it and is made from yarn made from Supima cotton, which has long fibers, making it highly durable. Similarly, the panel border dress (28,000 yen) is a Basque shirt dress with a contrasting stripe, also made from Supima cotton, which is strong, moist, soft, and has a glossy finish.

The Supima Jersey T-shirt (10,000 yen) uses yarn made from Supima cotton, a product of crossbreeding Indian extra-long staple cotton with sea island cotton. Supima cotton is thinner than other cotton yarns, giving it a soft, unique, slippery feel.

The venue will also be showcasing a collection themed around "tennis," the theme of Beautiful People's 15SS collection, as well as T-shirts, polo shirts, hoodies, and other items made in collaboration with the sports goods brand FILA.