Isetan Shinjuku Men's Store has undergone its first major remodel in 15 years, with the entire store reopening on March 16th. Prior to this, the second and sixth floors opened on February 27th.
Opened in September 2003, Isetan Shinjuku Men's Store has reexamined its strengths of "fashion and commitment" in response to changes in customers and the environment surrounding department stores. Aiming to refine its products, services, and space, it will hold its grand reopening on March 16th.
The new statement is "As a man, and as a human." The store will be reborn as a men's fashion store that caters to each individual's unique style through its pursuit of cutting-edge, top-tier fashion, an expanded selection of customized products, a personalized shopping experience that utilizes both analog and digital technologies, and an enhanced interpersonal communication environment unique to brick-and-mortar stores.
Ahead of the full-scale remodeled grand opening on March 16, the second and sixth floors opened on February 27th. Men's Creators on the second floor will be a floor dedicated to cutting-edge creations, while Men's Contemporary on the sixth floor will be a floor showcasing the latest in fashion and lifestyle.
Click here to learn more about Men's Creators on the second floor, which features a gallery-like art space and a newly installed DJ booth.
>>A permanent DJ booth has been installed at Isetan Men's. A new cultural hub linked to Spotify has been established.
2nd Floor: Men's Creators
The 6th floor Men's Contemporary, which has been completely remodeled with the concept of global standard fashion, will carry a wide selection of brands including visvim, SOPH., NEIGHBORHOOD, Stone Island, HUMAN MADE, N.HOOLYWOOD, F.C.Real Bristol, White Mountaineering, and COMME des GARÇONS JUNYA WATANABE MAN. The store carries brands such as JUNYA WATANABE MAN, MARGARET HOWELL, AURALEE, and CAFÉKITSUNÉ.
In the newly renovated event space on the same floor, A pop-up for PLISSÉ ISSEY MIYAKE is currently being held. The architecturally designed store stocks a wide range of items, including the brand's basic items as well as new items from Spring/Summer 2019.
Opened in September 2003, Isetan Shinjuku Men's Store has reexamined its strengths of "fashion and commitment" in response to changes in customers and the environment surrounding department stores. Aiming to refine its products, services, and space, it will hold its grand reopening on March 16th.
The new statement is "As a man, and as a human." The store will be reborn as a men's fashion store that caters to each individual's unique style through its pursuit of cutting-edge, top-tier fashion, an expanded selection of customized products, a personalized shopping experience that utilizes both analog and digital technologies, and an enhanced interpersonal communication environment unique to brick-and-mortar stores.
Ahead of the full-scale remodeled grand opening on March 16, the second and sixth floors opened on February 27th. Men's Creators on the second floor will be a floor dedicated to cutting-edge creations, while Men's Contemporary on the sixth floor will be a floor showcasing the latest in fashion and lifestyle.
Click here to learn more about Men's Creators on the second floor, which features a gallery-like art space and a newly installed DJ booth.
>>A permanent DJ booth has been installed at Isetan Men's. A new cultural hub linked to Spotify has been established.
2nd Floor: Men's CreatorsThe 6th floor Men's Contemporary, which has been completely remodeled with the concept of global standard fashion, will carry a wide selection of brands including visvim, SOPH., NEIGHBORHOOD, Stone Island, HUMAN MADE, N.HOOLYWOOD, F.C.Real Bristol, White Mountaineering, and COMME des GARÇONS JUNYA WATANABE MAN. The store carries brands such as JUNYA WATANABE MAN, MARGARET HOWELL, AURALEE, and CAFÉKITSUNÉ.
In the newly renovated event space on the same floor, A pop-up for PLISSÉ ISSEY MIYAKE is currently being held. The architecturally designed store stocks a wide range of items, including the brand's basic items as well as new items from Spring/Summer 2019.
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