Yves Saint Laurent Beauté will be holding a special event shining with "ROCK" and "NEON", "ROCK YOUR SHINE", from January 30th to February 5th at The Stage on the first floor of the main building of Isetan Shinjuku. In addition to early releases of the new lipstick "Volupté Plump in Color" and 12 new shades of "Rouge Volupté Shine", there will also be a lineup of many event-exclusive items and purchase benefits.



At the event, you can purchase the new lipsticks "Volupté Plump in Color" (4,300 yen) and "Rouge Volupté Shine" (4,100 yen), which will be released nationwide on February 6th, along with 12 new colors, and the illuminating highlighter "Radiant Touch Shimmer" (4,100 yen). The "Volupté Plump in Color" (4,300 yen) is a new lip product from the "Volupté" series, which sells one every seven seconds worldwide, featuring an eye-catching black heart core that makes lips look plumper. The double-core formula, with a black heart in the center of the lip, gives fresh color and a dewy shine, making lips look plumper. It comes in eight colors, including two limited-edition shades. Additionally, the 12 new, flattering shades of "Rouge Volupté Shine" (4,100 yen) were overseen by the brand's global beauty director, Tom Pecheux. They feature trendy, blood-red shades that beautifully complement your skin tone and are a must-try.
"Radiant Touch Shimmer Stick" (6,000 yen)
Available in five shades, "Radiant Touch Shimmer Stick" (6,000 yen) is an illuminating highlighter that dresses up your face with a shimmery sparkle. It spreads smoothly and evenly over the skin, and the light finish with adjustable concentration lasts for a long time. It can be used as a highlighter or contour, and can also be used to add radiance to the body with just one stick. Of the five shades, No. 4 and No. 5 are available exclusively at Isetan Shinjuku.

"Couture Hologram Powder" (4,200 yen)
Also, the "Couture Hologram Powder" (4,200 yen), which caused a stir in the fall of 2017, will be released in a limited edition again. This lavender-violet multi-hologram powder, which sparkles like a mirror ball, can be used boldly not only for eye makeup but also for cheeks, lips, and the décolleté, with endless possibilities.

The eyeshadow palette "Palette Black OP Sound Illusion" (7,900 yen), which creates a smoky, three-dimensional effect around the eyes, will also be available exclusively at the event. The limited edition packaging features a glitter design that resembles an equalizer that beats like the exciting feeling of spring, and the set includes five colors inspired by the coffee floral fragrance "Black OP," including rose pink, silver, and black.
"Lock Your Shine Kit"
During the event, customers who purchase makeup and fragrance products worth 21,000 yen or more will receive a limited-edition "Lock Your Shine Kit." The event includes four miniature items from Mon Paris, a floral chypre fragrance that brings you to the peak of romance, and Top Secret, a moisturizing skincare line that makes makeup look amazing, all packaged in an original pouch. Customers who spend ¥8,000 or more will receive a limited-edition "Lock Your Shine Pouch." Both are exclusive to this event. Additionally, customers who spend ¥8,000 or more on makeup and fragrance products, including Volupté Plump-in-Color, Rouge Volupté Shine, and Volupté Tint-in-Balm, will also receive a personalized lipstick engraving service. A limited number of event-exclusive gift wrapping options will also be available. Additionally, a "Weekend DJ Party" featuring guest DJs will be held on February 2nd and 3rd from 5:00 PM. This special event will help you shine brighter than anyone else.