Proposing timeless designs that offer new possibilities for fashion. Ilot will hold its first pop-up at Nihonbashi Mitsukoshi Main Store

Event Date:2019.01.30-02.05
PROMOTION
Jan 29, 2019
Nihonbashi Mitsukoshi Main Store will be holding a pop-up event for IIROT from January 30th to February 5th.




IIROT is a fashion brand launched in 2018 with the concept of "Wear what you love in a simple way." Nagisa Torii, who launched her own brand in April 2018, is the director after working as a designer and director for a domestic apparel manufacturer for 13 years.

The brand offers timeless clothing that remains universal, proposing a wardrobe for women who value the idea of "Wear what you love in a simple way." Primarily made domestically, the brand offers a high-quality collection called "EDITION" that is not bound by the fashion cycle. Simple and elegant, the collection is carefully designed to create a perfect silhouette and pattern when worn, making it popular among adult women as everyday wear.

This pop-up event at Nihonbashi Mitsukoshi Main Store will feature "items in spring colors and winter materials" that you'll want to wear right away.

Here's a sneak peek at some of the must-buy new items being released at the pop-up! 



01. Knit dress



Ilot "Knit Dress" ¥37,000
The knit dress is one of the items being released this time. It's great because you can easily create a stylish look just by wearing it! You can style it with trendy dad sneakers, or you can create a cool look by pairing it with black short boots. The muted khaki color makes it easy to incorporate into everyday wear, and the three-dimensional silhouette created by the clever ribbing during cutting and sewing helps to flatter your figure. The trendy bottle neck and maxi length create a dignified look, making this a must-have piece.



02. Asymmetrical Sweater



Ilot "Sweater" ¥19,000
This edgy sweater will instantly elevate your outfit. Although the design may seem simple at first glance, the asymmetrical silhouette adds a touch of style to a standard outfit like a sweater and skinny pants. This unique sweater is a surefire addition to your daily wardrobe! Yellow is one of the hottest color palettes this spring, so buy it now and you'll be sure to have it by the time the slightly chilly weather arrives in early spring.




03. Layered tight skirt




Ilot "Skirt" ¥23,000
This ladylike knit tight skirt layered with silky pants is lovely. It pairs well with compact ribbed knits, as well as oversized sweaters and sweatshirts. With these clever bottoms, you can completely transform your winter favorite tops and enjoy a fresh new look! Easy to incorporate into your daily wardrobe, these stylish bottoms exude a sophisticated, modern vibe—a must-have for any fashionable lady.




04. One-piece dress




Ilot "Dress" ¥18,000
This cocoa brown long dress naturally brings out the beauty of mature women. Despite its relaxed silhouette, the sleeveless design allows you to show off your arms without looking sloppy, creating a casual style with an urban feel. The details, which appear to be coordinated with a scarf made from the same fabric, create a sophisticated look. Whether you're just going out for a quick outing or to a summer resort, this dress is the perfect way to create a stylish look without looking too fussy. Enjoy coordinating it with your favorite items, such as accessories and shoes, to create your own unique style.



05. Scarf DELAVE sweat




Ilot "Sweatshirt" ¥23,000
A fleece-lined sweatshirt with an attached scarf. It's fashionable without being too casual, so even those who don't usually wear sweatshirts when going out should definitely try this design. The soft oatmeal hue brightens up winter styles that tend to be dark. The carefully crafted design adds depth to a simple, plain sweatshirt. It is classic, simple items that bring out the small details that are unique to them. Of course there is the unique sweat scarf, but fashionable ladies should not miss this detail either.



Ilot is usually only available through its online store and showrooms by appointment. Therefore, this event is a valuable opportunity for those who have been interested in the brand but have hesitated to purchase online or have not been able to visit a showroom. It is a rare chance for anyone to feel free to actually touch and compare products and try them on, so even if you have just discovered Ilot, be sure to stop by.


[Event Information]
IIROT Pop-Up Shop
Dates: January 30th - February 5th
Venue: Nihonbashi Mitsukoshi Main Store, Main Building, 2nd Floor, Space #2
Address: 1-4-1 Nihonbashi Muromachi, Chuo-ku, Tokyo
>>Nihonbashi Mitsukoshi Main Store, Main Building, 2nd Floor, Women's Clothing News Here



U
  • Ilot "Knit Dress" 37,000 yen
  • Ilot "Sweater" 19,000 yen
  • Ilot "Skirt" 23,000 yen
  • Ilot "Dress" 18,000 yen
  • Ilot "Sweatshirt" 23,000 yen
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