We've picked out seven newcomer brands that really captured the hearts of our editorial team. Which fresh-minded brands will create the next trends?
Somebody, Kotohayokozawa's new line, debuted in the Spring/Summer 2019 season. Kotoha Yokozawa is a newcomer that stole the spotlight at Tokyo Fashion Week Spring/Summer 2019 in October. Based on the principle of "making with what's available," the line doesn't purchase any new fabrics or materials when creating its products. Instead, it reinvents items found around the designer, sometimes breaking them down and reassembling them. Each piece is unique. Based on vintage items like sweatshirts and denim, or featuring graphic materials from past collections, they sometimes reappear in stores across seasons. As with the main line, Kotoha Yokozawa Spring/Summer 2019, designer Yokozawa Kotoha's stance is, "I've come to believe that when creating something new, you don't necessarily have to buy everything new. There are plenty of new inspirations lying dormant all around us. I believe that one of my missions as a designer is to utilize them effectively and reinvent them."
Somebody Kotohayokozawa debuted at a show mixed with the main Kotohaykozawa line, but it is essentially a non-seasonal line in which new items are released as they are completed. Due to the rule that they must be made with what is available in the atelier, each item is one-of-a-kind and cannot be mass-produced. Numbers are limited, so if you come across an item, it will make you happy just by doing so!
Kotohaykozawa / Tokyo
URL: http://kotohayokozawa.com/
Instagram: @kotohayokozawa
somebody kotohayokozawa
Somebody, Kotohayokozawa's new line, debuted in the Spring/Summer 2019 season. Kotoha Yokozawa is a newcomer that stole the spotlight at Tokyo Fashion Week Spring/Summer 2019 in October. Based on the principle of "making with what's available," the line doesn't purchase any new fabrics or materials when creating its products. Instead, it reinvents items found around the designer, sometimes breaking them down and reassembling them. Each piece is unique. Based on vintage items like sweatshirts and denim, or featuring graphic materials from past collections, they sometimes reappear in stores across seasons. As with the main line, Kotoha Yokozawa Spring/Summer 2019, designer Yokozawa Kotoha's stance is, "I've come to believe that when creating something new, you don't necessarily have to buy everything new. There are plenty of new inspirations lying dormant all around us. I believe that one of my missions as a designer is to utilize them effectively and reinvent them."
Somebody Kotohayokozawa debuted at a show mixed with the main Kotohaykozawa line, but it is essentially a non-seasonal line in which new items are released as they are completed. Due to the rule that they must be made with what is available in the atelier, each item is one-of-a-kind and cannot be mass-produced. Numbers are limited, so if you come across an item, it will make you happy just by doing so!
Kotohaykozawa / Tokyo
URL: http://kotohayokozawa.com/
Instagram: @kotohayokozawa
