Amplitude will be holding a pre-sale event to commemorate the official debut of its color makeup line at The Stage on the first floor of the main building of Isetan Shinjuku from January 16th to 22nd.

[Isetan Shinjuku Store] Visit the special event site for Amplitude "Basic Spring Colors 2019"



Amplitude is a high-prestige makeup brand launched in September 2018 with RUMIKO as creative director in order to convey the new value of "cool, mature beauty" to women. Through its base makeup items, it expresses the "translucent look" and "power of sophistication" for mature women. The overwhelming lineup of color makeup products launching this spring offers a "refined, sophisticated beauty" that will captivate even women with a career in makeup.

From left: "Conspicuous Eyes" 7,000 yen, "Conspicuous Lips" 4,500 yen, "Conspicuous Cheeks" 6,800 yen, "Conspicuous Nail Colour" 3,500 yen
 
During the event, you will be able to try out the new spring products before they are released nationwide, as well as a makeup show by creative director RUMIKO and makeup lessons with the company's exclusive makeup artist (by advance reservation). Additionally, customers who purchase over 10,800 yen (tax included) at the venue will receive an original tote bag and stationery set as a gift.