FENDI, the luxury brand based in Rome, Italy, is celebrating the arrival of the 2022 holiday season by paying tribute to the brand's iconic Baguette bag, which is celebrating its 25th anniversary this year.
As part of the Baguette 25th anniversary project, which began with the legendary fashion show held in New York on September 9, FENDI has created a striking metal tree out of luminous wasabi green Baguette bags. The tree will be lit up at Palazzo FENDI in Rome (5.5 meters tall), at Avenue Montaigne in Paris (3 meters tall), and at the Plaza 66 pop-up store in Shanghai (6 meters tall).
Inspired by the color palette of the Winter 2022 capsule collection, launched to celebrate the 25th anniversary of Baguette, the tree's colors will match the facade of Palazzo FENDI in Rome, and its glow will change from yellow to purple to wasabi green. At the Avenue Montaigne store in Paris, the entire tree will be bathed in wasabi green light. The facade and windows of the London Bond Street store also shine, giving each store its own unique charm.
The shimmering light on the façade comes from a custom-made, energy-efficient RGB LED light bar, which uses the same LEDs as the "Baguette" tree. In line with LVMH's new measures supporting sustainability and energy conservation, the facade, tree, windows, and interior lighting will be switched off at 10 p.m. Additionally, the facade and tree lights will be gradually dimmed to match the natural light, thereby reducing electricity consumption. This reduces energy consumption while maintaining the decorative effect.
Fendi's celebrations continue in Milan, where the brand will take over the Rinascente department store in Piazza del Duomo to celebrate the 25th anniversary of the Baguette and the arrival of the holiday season.
At the same time, Fendi will collaborate with Odd Matter Studio, a cutting-edge design studio based in Rotterdam, Netherlands. Driven by a curiosity for the mysterious and driven by a belief in exploring the world through materials, processes, and concepts, they collaborated to create an extraordinary installation that fills the corridors and windows of Rinascente with an enchanting, fairytale-like atmosphere. Celebrating Fendi's heritage and savoir-faire, research and innovation meet artisanal craftsmanship, blending zero-waste handcrafting techniques with sustainable materials like reusable fiberglass fabric, pine wood, and watercolor finishes. Special shimmering fixtures complement the installation, along with fringes and hand-carved wooden structures, and are enhanced by red fiber optic lights, perfect for the holiday season. The resulting immersive décor creates a modern, dreamlike forest within the famous portico and display cases, showcasing the Winter 2022 Capsule Collection and the reissued designs released to celebrate the 25th anniversary of the Baguette.
Additionally, the project will pay homage to the iconic Baguette bag and the holiday season with a special video projection on the façade of the Rinascente, featuring a dance of light and shadow, capturing the magic of the holiday season.
The festive holiday spirit will also reach France's luxury ski resort, Courchevel, where a sparkling tree decorated with wasabi-green gift boxes, gold Baguette buckles and colorful Baguette bags will be unveiled at the luxury hotel Cheval Blanc.
Enjoy the playful holiday season that is uniquely Fendi.
As part of the Baguette 25th anniversary project, which began with the legendary fashion show held in New York on September 9, FENDI has created a striking metal tree out of luminous wasabi green Baguette bags. The tree will be lit up at Palazzo FENDI in Rome (5.5 meters tall), at Avenue Montaigne in Paris (3 meters tall), and at the Plaza 66 pop-up store in Shanghai (6 meters tall).
Inspired by the color palette of the Winter 2022 capsule collection, launched to celebrate the 25th anniversary of Baguette, the tree's colors will match the facade of Palazzo FENDI in Rome, and its glow will change from yellow to purple to wasabi green. At the Avenue Montaigne store in Paris, the entire tree will be bathed in wasabi green light. The facade and windows of the London Bond Street store also shine, giving each store its own unique charm.
The shimmering light on the façade comes from a custom-made, energy-efficient RGB LED light bar, which uses the same LEDs as the "Baguette" tree. In line with LVMH's new measures supporting sustainability and energy conservation, the facade, tree, windows, and interior lighting will be switched off at 10 p.m. Additionally, the facade and tree lights will be gradually dimmed to match the natural light, thereby reducing electricity consumption. This reduces energy consumption while maintaining the decorative effect.
Fendi's celebrations continue in Milan, where the brand will take over the Rinascente department store in Piazza del Duomo to celebrate the 25th anniversary of the Baguette and the arrival of the holiday season.
At the same time, Fendi will collaborate with Odd Matter Studio, a cutting-edge design studio based in Rotterdam, Netherlands. Driven by a curiosity for the mysterious and driven by a belief in exploring the world through materials, processes, and concepts, they collaborated to create an extraordinary installation that fills the corridors and windows of Rinascente with an enchanting, fairytale-like atmosphere. Celebrating Fendi's heritage and savoir-faire, research and innovation meet artisanal craftsmanship, blending zero-waste handcrafting techniques with sustainable materials like reusable fiberglass fabric, pine wood, and watercolor finishes. Special shimmering fixtures complement the installation, along with fringes and hand-carved wooden structures, and are enhanced by red fiber optic lights, perfect for the holiday season. The resulting immersive décor creates a modern, dreamlike forest within the famous portico and display cases, showcasing the Winter 2022 Capsule Collection and the reissued designs released to celebrate the 25th anniversary of the Baguette.
Additionally, the project will pay homage to the iconic Baguette bag and the holiday season with a special video projection on the façade of the Rinascente, featuring a dance of light and shadow, capturing the magic of the holiday season.
The festive holiday spirit will also reach France's luxury ski resort, Courchevel, where a sparkling tree decorated with wasabi-green gift boxes, gold Baguette buckles and colorful Baguette bags will be unveiled at the luxury hotel Cheval Blanc.
Enjoy the playful holiday season that is uniquely Fendi.
