An event showcasing new fashion ideas based on the theme "Sleep" will be held from January 12th to 22nd, 2019, at the Center Park/TOKYO Kaihoku (Tokyo Liberation Zone) on the second floor of the Isetan Shinjuku Main Building.

The event will offer content to satisfy the desire to "pursue more individuality" and "experience more fashionable moments," even during "sleep" time.

NHK's late-night program "Good Night Japan, Sleep Well!" will be broadcast live from Isetan Shinjuku!

During the event, starting at midnight on January 12th (starting at midnight on the 13th), the Japan Broadcasting Corporation (NHK)'s late-night program "Good Night Japan, Sleep Well!" will be broadcast live on General TV from Isetan Shinjuku. This live midnight program features Kankuro Kudo listening to "sleepy voices" from all over Japan and staying with you until you finally fall asleep. Viewers can decide whether they feel like they're falling asleep by pressing the "Sleepy!" button on their smartphone or TV. The program cannot end unless they achieve a high level of sound sleep, making this the first ever (?) endless talk show.

During the event, the venue will also feature an exhibition of panels and props from the "Good Night Japan, Sleepy!" program. For more information, check the website here. (http://www.nhk.or.jp/oyasumi/)

TOKYO Kaihoku proposes "sleeping." Check out the new fashion with the keyword "”" in mind!

■Viviano Su

Viviano Su is a Tokyo-based fashion brand that also participated in Amazon Fashion Week TOKYO. They offer avant-garde yet elegant fashion items that can also be used as loungewear. This time, they'll be featuring silky blouses, pants, and gowns with a Chinese vibe.

Pyjama coat 69,120 yen including tax (Viviano Sue)


■Goods based on the concept of "Martin's Motel"

Martin's Motel is a fictional motel. We are proposing goods based on the concept of "Martin's Motel, which opened in Los Angeles in 1983."
The project will feature the theme, "In 2018, to mark our 35th anniversary, we have completely redesigned the guest rooms, down to the furniture and fixtures installed. In response to popular demand, we are also selling guest room fixtures from Martin's Motel on an irregular basis."




■Six travel-inspired fragrance candles from enne

Enna candles bring a touch of luxury to your everyday life simply by incorporating them into your interior. Each candle is carefully filled with plant-based wax and placed in an authentic marble or onyx bottle. Enjoy choosing from six travel-inspired fragrances blended by a perfumer to suit your mood. These are comforting items to use before and during sleep.


Candles 14,688 yen including tax (enne)


■Comfortable PUEBCO blankets

PUEBCO has a wide range of interior items with an industrial feel, based on the concept of "making things that people will enjoy using materials that were previously thought to have no value." Why not try incorporating a blanket to make the area around your bed more cozy?

Blanket 3,672 yen including tax (PUEBCO)


■akisaka is a lifestyle brand based on the concept of designing sleep.

"The Design Of Sleep" is a brand that proposes pajamas and lifestyles from a new perspective, based on the concept of designing sleep. The lineup includes loungewear that can also be worn outside.





List of Participating Brands
・akisaka
・Viviano Sue
・Saera
・TETERA
・Martin's MOTEL
・PUEBCO
・enne
・Shoyeido
・poem by rabbit
・crepe.
…and more