"2018 ISETAN CHRISTMAS LAND ~A Touch and Play Toy Store~," a large-scale toy store featuring a wide selection of Christmas goods, will be held from December 12th to 24th in the event hall on the 6th floor of the Isetan Shinjuku Main Building.


The theme is "Let's Have Fun with Christmas." The venue will feature ride-on toys like striders and micro scooters, as well as wooden and digital educational toys. There will also be a hands-on space, so families can have fun together and find what they want.

Globber's fun ride-on toy, "Evo Comfort" (¥16,200 including tax), can be enjoyed by children from age 1 and onward as they grow. It can be transformed into a first-step model where mom or dad can support the child from behind, a seated model where the child can move forward using their own legs, and a standing model, all tailored to the child's development.

Strider, a brand synonymous with running bikes and loved by over 2 million children worldwide, has a brand called the Strider 12-inch Sports Model (14,580 yen including tax). Unlike tricycles or bicycles, the Strider propels itself by kicking the ground with your feet, helping children develop the ability to intuitively balance and control their bike.

The "Maxi Deluxe/LED" micro scooter (¥20,800 including tax) features tires that sparkle like stars. Its battery-free LED system allows the tire lights to flash while riding. By shifting your weight to change direction, children can develop a sense of balance, which is important during childhood.

The Bagheera "Pedal Car Legend Red #1926M" (43,200 yen including tax), which is popular in Europe, has a unique vintage style. Its charm lies in its cute form, which can be used not only for playing outdoors but also as interior decoration.

Daeg's "Magnetic Blocks/42 Pieces/Tint" (¥12,960 including tax) are made of natural wood and water-soluble paint, and are durable and safe with magnetic elements. They can be attached vertically, horizontally, or diagonally, and you can even move the pieces you've created, fostering creativity.

Janeau's "Magnetic World Map Puzzle" (¥8,640 including tax) involves fitting 92 magnetic pieces into a large world map to complete it. Each magnet features the representative symbol and name of each country, allowing children to learn about each country while playing.

Moon Shadow blocks from Kiddie Tech (16,200 yen including tax), designed by a Swiss engineer to nurture the engineers of the future, stimulate children's imaginations by combining a wide variety of parts, cultivating their construction skills and curiosity.


Other educational items include BeeLab's "Smart Numbers" (¥5,184 including tax), which uses wooden blocks and a tablet app to teach counting, calculations, and even English and other languages in a fun and engaging way.
Makeblock's "Cody Rocky" (¥14,904 including tax) is a programming robot that supports programming learning. In addition to programming, you can also learn about next-generation technologies such as voice recognition and facial recognition through fun experiences. AKA's "Musio X Special Set" (149,040 yen including tax) is a special package that includes an AI-equipped robot recommended for English learning, along with educational stories. You can easily communicate with it as if you were talking to a friend.

In addition, as an art gift to stimulate children's senses, Chocomoo, a brand created by Kyoto-born illustrator Chocomoo, has released the cute monotone rompers "COTTON ROMPERS by Chocomoo kidz" (¥5,940 including tax, 80cm only). This long-sleeved romper is designed for both boys and girls and features snap buttons at the crotch for easy diaper changes.

Also, Oak Village will be adding color to the warm evenings with the "Music Box Tree Standard (Song: Jingle Bells)" (24,840 yen including tax), a Christmas tree with a music box mechanism that plays a melody as the leaves rotate. The leaves, trunk, and star are all made from wood from Japanese forests, creating a warm and inviting piece.

For more details, please visit the "2018 ISETAN CHRISTMAS LAND" special website (https://www.isetan.mistore.jp/shinjuku/event_calendar/christmasland/201812.html).