A look back at the Heisei era through makeup. Time travel from the bubble, gyaru, and yurufuwa eras to the future!

Nov 25, 2018

1994-1998
Brown hair, thin eyebrows, and slimming makeup inspired by the supermodel boom





Coupled with the supermodel boom, brown hair, thin eyebrows, and slimming makeup became all the rage. Attention to detail, such as bleaching eyebrows to match hair color and using makeup primers to create a radiant complexion, sparked a sudden surge of interest in beauty. In conjunction with the rise of shiny fashion, cool, futuristic makeup became popular, with pearlescent eyeshadow and beige lipstick becoming mainstream. Charismatic hairdressers attracted attention in the media, and layered and shaggy cuts were suggested.

Akiko Hanazawa
  • Seven beauty trends of the Heisei era
  • 1989-1993 (Heisei 1-5) <Bubble gorgeousness that evokes the remnants of the Showa era>
  • 1989-1993 (Heisei 1-5) <Bubble gorgeousness that evokes the remnants of the Showa era>
  • 1994-1998 (Brown hair, thin eyebrows, small face makeup influenced by the supermodel boom)
  • 1994-1998 (Brown hair, thin eyebrows, small face makeup influenced by the supermodel boom)
  • 1999-2003 (1999-2003) <The evolution of gyaru makeup with bold eye-lined eyes and bronze skin>
  • 1999-2003 (1999-2003) <The evolution of gyaru makeup with bold eye-lined eyes and bronze skin>
  • 2004-2008 (Heisei 16-20) <The boom in feminine makeup aimed at increasing popularity>
  • 2004-2008 (Heisei 16-20) <The boom in feminine makeup aimed at increasing popularity>
  • 2009-2013 (Heisei 21-25) <The trend is driven by relaxed, soothing, and cute, grown-up girls>
  • 2009-2013 (Heisei 21-25) <The trend is driven by relaxed, soothing, and cute, grown-up girls>
  • 2014 to present (2014-2018) <The return of trends from the 80s and 90s, a revival of the casual bubble era>
  • 2014 to present (2014-2018) <The return of trends from the 80s and 90s, a revival of the casual bubble era>
  • What are the future trends in hair and makeup? <Futuristic>
  • What are the future trends in hair and makeup? <Futuristic>
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