A pop-up shop for makeup brush brand ARTIS will be open for a limited time from November 11th to 13th at the Isetan Shinjuku store.

ARTIS is a brand founded in the United States in 2013 by makeup artist Matthew Waite-Smith. Its patented, ergonomic brushes are notable for their innovative and beautiful form, and many professional makeup artists have been loyal customers for many years.

Isetan Shinjuku does not normally stock its products in-store, and only sells them on the Isetan online store, but in response to the many requests to "try them out for themselves," this pop-up shop is being held. During the event, a variety of items will be on display, from new products to event-exclusive sets.