Beautiful People's pop-up shop will be open from October 24th to 30th on the 2nd floor of the Isetan Shinjuku Main Building (Center Park/The Stage 2). In addition to displaying the latest pieces from the 2018 Fall/Winter collection, there will also be a brand tag customization event.


The event will sell the latest pieces from the 2018 Fall/Winter collection unveiled in Paris, France, as well as directly-managed store-exclusive items such as river coats, duffle coats, and Loro Piana cashmere wool chester coats, as well as new leather goods for the Christmas season.

Pre-sale items include the "Diagonal Melton Oversized JK" (84,000 yen), "Wool Beaver Short Wrap Coat" (110,000 yen), "Loccaron Exclusive Large Stole" (59,000 yen), "Rider's Double Clutch" (52,000 yen), "Rider's Small Zip Purse" (25,000 yen), "Rider's Petit Wallet" (24,000 yen), and "Rider's Ski Case" (19,000 yen).
"Wool Beaver Short Wrap Coat" (110,000 yen)
There will also be an event where you can customize the tags on cut-and-sew items and tote bags that feature the big brand tag on the front. You can add your favorite date to the tag, customizing it to make it your own special item.

The tag comes in five colors: red, blue, yellow, pink, and gray, while the body comes in two colors: black and ecru. Adding a birthday or anniversary date makes it the perfect gift. There are three types of customizable items: "Tag Customizable Tote Bag" (9,000 yen), "Tag Customizable T-shirt" (19,000 yen), and "Tag Customizable Long T-shirt" (22,000 yen). As these are made to order, you will receive them in about one month.

In addition, if you spend over 6,000 yen during the event, you will receive an original pin, and if you spend over 150,000 yen, you will receive a blanket. The novelty items are limited in quantity and will end when they are gone.