Giorgio Armani announces new watch, "Giorgio Armani 11," in collaboration with Parmigiani Fleurier

Giorgio Armani has unveiled the Giorgio Armani 11, a new line of men's and women's watches named after the address of the brand's historic headquarters on Via Borgonuovo. Created in collaboration with Swiss luxury watchmaker Parmigiani Fleurier, each elegant Giorgio Armani collection is individually handcrafted and individually numbered.

This model is a chic watch with a moon phase, automatic movement, and a rounded square dial. It features tailoring details typical of a fashion brand that blends masculinity and femininity, such as a stitching motif reminiscent of the Giorgio Armani label found on jacket innerwear, the brand logo at 12 o'clock, and elegantly thin, scissors-like hands. The hours on the dial are displayed using indexes only, with the exception of the 11th, which is displayed in Arabic numerals in reference to the watch's name. The various elements work together to create a dial that exudes undeniable harmonious beauty.

Crafted in three different materials – steel, rose gold and yellow gold – it comes with an alligator strap and special packaging. The materials and dial colours create beautiful combinations: the steel comes with a grey or blue dial, the rose gold with an ivory or grey dial, and the yellow gold with a black dial. The Giorgio Armani 11 is dedicated to those who are able to colour their time with their own life and self-expression, those who are sensitive to what is happening in the world and who sometimes have the courage and need to buck trends.

From the selection of the most essential materials to the manufacturing of the precision watch components, every stage of the design was meticulously considered, making the Giorgio Armani 11 the perfect blend and balance of Giorgio Armani aesthetics and traditional Swiss precision mechanics.

The watch will be available in selected Giorgio Armani boutiques worldwide from late November.

Founded in 1996, Parmigiani Fleurier is known as a unique brand that combines Italian aesthetics with Swiss precision through the artistic talent of its founder, watchmaker and restorer Michel Parmigiani. Parmigiani Fleurier has sublimated Giorgio Armani's aesthetic sense and creativity into the finest timepieces.