A story of playfulness, friendship, passion and liberation from vanity, a shared vision of the world of menswear as an avant-garde vehicle for redefining conventions, and a practical, everyday "dream wardrobe" of styling. The Gucci HA HA HA collection advertising campaign features British singer-songwriter and actor Harry Styles' unique interpretation of a moment of masculinity and desire to dress.
Courtesy of Gucci
The Gucci HA HA HA collection is the embodiment of a spontaneous and ongoing shared creativity that began when Gucci Creative Director Alessandro Michele approached his friend Harry Styles with the idea for a collection for "the two of us."
Courtesy of Gucci
Launched in June 2022 as Gucci HA HA HA, named after their initials H and A, the collection marks the culmination of a creative journey that began with the deep friendship between Alessandro Michele and Harry Styles.
Courtesy of Gucci
And now, Harry Styles stars in the advertising campaign, not only physically wearing the collection, but also expressing all the meanings inherent in the collection through a rich range of emotions.
Courtesy of Gucci
These meanings and emotions are also expressed in the way Harry Styles plays with everyday objects such as chairs, plants and sofas, and in the way he handles hats and bags with a natural, unshowy gesture. For example, the Gucci Bamboo 1947 bag he casually holds in the advertising campaign appears as a symbol of a reinvention of masculinity.
Courtesy of Gucci
The advertising visuals and film, photographed by Mark Borthwick, tell the story of an avant-garde journey. Through Harry Styles' interpretation, the collection is able to showcase masculine vanity without any compunction about pretense or pretense. The camera captures Harry Styles theatrically transforming men's pieces into platforms for freedom.
Courtesy of Gucci
Courtesy of Gucci
Courtesy of Gucci
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer & Director: Mark Borthwick
Makeup: Ammy Drammeh
Hair: Malcom Edwards
#GucciHAHAHA
GUCCI
Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. Now celebrating its 100th anniversary, under the leadership of President and CEO Marco Bizzarri and Creative Director Alessandro Michele, the brand continues to move forward into the next 100 years with its mission to "redefine luxury," with creativity, innovation, and Italian craftsmanship at the core of its values.
Gucci is a core brand of Kering, the global luxury group. Kering is home to and supports the development of some of the most renowned Houses in Fashion, Leather Goods, Watches and Jewelry.
For more information, please visit www.gucci.com.
Contact Us
Gucci Japan Client Service
0120-99-2177
www.gucci.com
Courtesy of GucciThe Gucci HA HA HA collection is the embodiment of a spontaneous and ongoing shared creativity that began when Gucci Creative Director Alessandro Michele approached his friend Harry Styles with the idea for a collection for "the two of us."
Courtesy of GucciLaunched in June 2022 as Gucci HA HA HA, named after their initials H and A, the collection marks the culmination of a creative journey that began with the deep friendship between Alessandro Michele and Harry Styles.
Courtesy of GucciAnd now, Harry Styles stars in the advertising campaign, not only physically wearing the collection, but also expressing all the meanings inherent in the collection through a rich range of emotions.
Courtesy of GucciThese meanings and emotions are also expressed in the way Harry Styles plays with everyday objects such as chairs, plants and sofas, and in the way he handles hats and bags with a natural, unshowy gesture. For example, the Gucci Bamboo 1947 bag he casually holds in the advertising campaign appears as a symbol of a reinvention of masculinity.
Courtesy of GucciThe advertising visuals and film, photographed by Mark Borthwick, tell the story of an avant-garde journey. Through Harry Styles' interpretation, the collection is able to showcase masculine vanity without any compunction about pretense or pretense. The camera captures Harry Styles theatrically transforming men's pieces into platforms for freedom.
Courtesy of GucciCourtesy of GucciCourtesy of GucciCreative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer & Director: Mark Borthwick
Makeup: Ammy Drammeh
Hair: Malcom Edwards
#GucciHAHAHA
GUCCI
Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. Now celebrating its 100th anniversary, under the leadership of President and CEO Marco Bizzarri and Creative Director Alessandro Michele, the brand continues to move forward into the next 100 years with its mission to "redefine luxury," with creativity, innovation, and Italian craftsmanship at the core of its values.
Gucci is a core brand of Kering, the global luxury group. Kering is home to and supports the development of some of the most renowned Houses in Fashion, Leather Goods, Watches and Jewelry.
For more information, please visit www.gucci.com.
Contact Us
Gucci Japan Client Service
0120-99-2177
www.gucci.com
