Tory Burch will be opening a pop-up store in the Urban Closet on the second floor of the main building of Isetan Shinjuku from October 3rd to the 16th.

You can experience the world of "HAPPY TIMES," a floral print pattern that evokes the scent of flowers and plants in the pitch-black night, and "HAPPY TIMES SAFARI," which was inspired by the travels and adventures of designer Tory Burch herself.



The Fall/Winter 2018 collection expresses a romantic mood through a feminine combination of contrasts, including classic tailoring, modernized chintz, textures, and prints.

One of the most eye-catching pieces is "Happy Times," which features a beautiful print of various carnations inspired by Tory Burch, each piece showing a different look in a color palette of pale pink, ivory, ice blue, and black. The name also shares the title with the 2001 biography of Lee Radziwill, the socialite and sister of former US First Lady Jacqueline Kennedy.



The pop-up will feature a variety of items, from items exclusive to Isetan Shinjuku to pre-release items. The romantic "Gwyneth Dress" in black sheer satin featuring "Happy Times" features bell sleeves, tightly cinched cuffs, and a voluminous ruffled hem, giving it a ladylike impression.

Dress (89,640 yen) *Pre-sale at Isetan Shinjuku

The "Louisa Skirt," worn by designer Tory Burch herself in the show, is a feminine, knee-length silk georgette skirt. The central tuck and two-tiered ruffles trimmed with organza create a romantic silhouette.

Skirt (97,200 yen) *Pre-sale at Isetan Shinjuku

The highlight item, available exclusively at Isetan Shinjuku, is a straight-cut T-shirt made from soft, breathable cotton fabric with a colorful leather wildcat appliqué. T-shirt (¥48,600) *Exclusively available at Isetan Shinjuku store


In addition to selling new products, the pop-up shop also offers activities using the large digital screen located in the center. Players will receive special items when they complete a game in which they must capture a wildcat icon hidden in the images displayed.

In addition, during the event period, customers who spend over ¥50,000 (tax included) will receive a free "Happy Times" scarf. *Special items and scarves are available while supplies last.

Enjoy the world of Tory Burch travel and design.



Tory Burch's official website can be found here: