NARS will release 76 varieties of three liquid powder eyeshadow items and a new mascara, NARS Climax Mascara 7008, nationwide from September 21st. Prior to the launch, a pop-up event will be held at the Cosmetics/Promotions section on the first floor of the main building of Isetan Shinjuku from September 12th to 15th, and at SIDE in Kita-Aoyama on September 15th and 16th.

"NARS EYESHADOW SINGLES AND DUOS"
NARS EYESHADOW SINGLES AND DUOS is a new eyeshadow range that uses NARS's proprietary "Liquid Binding System" technology to deliver vibrant, bold color that resists smudging and smudging, and allows for effortless blending. It creates a natural, deep look without any technique required.

NARS Hardwired Eyeshadow (2,500 yen) comes in a lineup of 18 shades of dramatically sparkling glitter called "Hardwired Sheen." "NARS Single Eyeshadow" (2,500 yen) comes in a total of 42 colors, including 14 basic, neutral shades and textures in "Soft Essential," 13 shiny, satin "Precious Metal," and 15 highly saturated pop shades in "Pure Pop." "NARS Duo Eyeshadow" (4,200 yen), a two-color combination palette selected by François Nars, comes in a total of 16 colors.

"NARS Customized Duo Case" (500 yen)
Available exclusively in Asia, the "NARS Customized Duo Case" (500 yen) allows you to pick out your favorite eyeshadow and customize your own eye makeup in one compact. Enjoy the endless possibilities of creating bold and striking eye looks.

We also recommend using the "NARS Wet/Dry Eyeshadow Brush #49" (3,900 yen) with this eyeshadow. When used "dry," it delivers soft, fluffy color, while when used "wet," it delivers bold, vivid color and a wet-looking shine that fits snugly.

"NARS Climax Mascara 7008" (3,600 yen)
The new mascara, "NARS Climax Mascara 7008" (3,600 yen), contains a Lash Moisture Complex, creating a creamy, light formula like whipped cream. No matter how many times you apply it, the soft texture remains, leaving your lashes feeling neither heavy nor stiff. It allows for clump-free application, adding volume and lift. The brand's uniquely developed brush protrudes 360 degrees and has a wavy surface, which ensures it captures and quickly coats each individual lash. It smoothly catches the pigment, creating a bold, rich finish from root to tip.


Ahead of the nationwide release on September 21, an event where you can experience and purchase the new eyeshadow will be held from September 12th to 15th at the Cosmetics/Promotions section on the 1st floor of the Isetan Shinjuku Main Building. They'll help you find the eyeshadow that brings out your best features.

Also, for two days only, starting September 15th, an eyeshadow and mascara experience event will be held at SIDE in Omotesando. Through touch-ups by artists and experience booths, you can experience the charm of eyeshadow and the fun of "choosing." The venue will feature a photogenic eyeshadow vending machine original to the brand. Choose your favorite color from 60 colors and receive a "prophecy" supervised by astrologer Johnny Kaede. To coincide with this event, a special filter inspired by the world of "Climax Mascara," "NARS CLIMAX FILTER," will also be released. You can easily edit your photos on the dedicated website (https://howdoyouclimax.com/) and share your original photos on social media.