Tiffany & Co. launched Chief Artistic Officer Reed Krakoff's first jewelry collection, "Tiffany Paper Flowers," in September.

"Tiffany Paper Flowers" is a jewelry collection that perfectly balances sophisticated femininity with modern industrial design. The name and design of the collection were inspired by the idea of delicate petals cut from paper and carefully fastened one by one. Formed with a platinum pin at the center, this flower motif is reborn from the traditional image of flowers through a modern, graphic lens, exuding organic charm.


Reed Krakoff said, "What I wanted to achieve with this collection was to remove the rules of fine jewelry. Luxury doesn't necessarily mean something formal or strict. I used the finest materials, including gemstones, while designing luxury that can be worn casually every day."

The naturalistic approach that Tiffany has always valued throughout its rich history is strongly reflected in the Tiffany Paper Flowers. Purple tanzanite represents the vibrant purple of the iris, while yellow diamonds represent the vibrant glow of fireflies.

This diverse collection features brilliant diamonds set in beautifully polished, intricately crafted platinum. Why not take this opportunity to enjoy Tiffany's skillful craftsmanship, which is evident throughout the piece?