A new concept zone featuring both men's and women's items from the same brand will open on August 25th on the third floor of the main building of Iwataya Main Store in Tenjin, Fukuoka.
Until now, even within the same brand, men's items have typically been sold on the men's floor and women's items on the women's floor. However, in recent years, there has been an increase in couples making genderless purchases and sharing fashion that transcends the boundaries between men's and women's. In response to this, over the past year or two, Iwataya Main Store has opened a combined men's and women's shop, focusing on high-end brands. As a result, genderless shopping has become a common way of shopping, and a new type of fashion store that meets customer demand is beginning to emerge. In response to these changes in customer purchasing behavior, a new, sophisticated, combined men's and women's select zone will be created, allowing customers to shop freely while respecting the unique worldviews of the brands they carry. The five brands featured include Sacai, Japan's first combined shop, UNDER COVER, Kyushu's first combined store, 3.1 Phillip Lim, rag & bone, and Acne Studios. Combined men's and women's corners are rare even in Japan, and bringing together a selection of these brands in one place will be a first for a department store in Western Japan. The hybrid approach also aims to attract inbound customers, who have a high degree of flexibility when it comes to fashion.
Undercover Iwataya limited edition cut and sew (7,500 yen)
As an opening event, the "rag & bone X VERVE COFFEE ROASTERS Limited Edition Goods Sale & Coffee Offer" will be held on August 25th and 26th. Collaboration goods sold at the "rag & bone Cafe" in Jingumae, Tokyo will be on sale for a limited time. In addition, coffee served at the cafe will be provided free of charge. In addition, an Undercover Iwataya limited edition cut and sew (7,500 yen) will be on sale as an opening limited item.
Keep an eye on this concept zone, which will continue to host pop-up events for men and women that are ahead of the times and introduce collaborative products between various brands for the first time in Kyushu.
Until now, even within the same brand, men's items have typically been sold on the men's floor and women's items on the women's floor. However, in recent years, there has been an increase in couples making genderless purchases and sharing fashion that transcends the boundaries between men's and women's. In response to this, over the past year or two, Iwataya Main Store has opened a combined men's and women's shop, focusing on high-end brands. As a result, genderless shopping has become a common way of shopping, and a new type of fashion store that meets customer demand is beginning to emerge. In response to these changes in customer purchasing behavior, a new, sophisticated, combined men's and women's select zone will be created, allowing customers to shop freely while respecting the unique worldviews of the brands they carry. The five brands featured include Sacai, Japan's first combined shop, UNDER COVER, Kyushu's first combined store, 3.1 Phillip Lim, rag & bone, and Acne Studios. Combined men's and women's corners are rare even in Japan, and bringing together a selection of these brands in one place will be a first for a department store in Western Japan. The hybrid approach also aims to attract inbound customers, who have a high degree of flexibility when it comes to fashion.
Undercover Iwataya limited edition cut and sew (7,500 yen)
As an opening event, the "rag & bone X VERVE COFFEE ROASTERS Limited Edition Goods Sale & Coffee Offer" will be held on August 25th and 26th. Collaboration goods sold at the "rag & bone Cafe" in Jingumae, Tokyo will be on sale for a limited time. In addition, coffee served at the cafe will be provided free of charge. In addition, an Undercover Iwataya limited edition cut and sew (7,500 yen) will be on sale as an opening limited item.
Keep an eye on this concept zone, which will continue to host pop-up events for men and women that are ahead of the times and introduce collaborative products between various brands for the first time in Kyushu.
