CHANEL is launching its first men's makeup line, BOY DE CHANEL.
"At CHANEL, beauty is about style, not gender." This is the motto behind the launch of the new line, BOY DE CHANEL, the brand's first makeup line for men.
Packaged in a simple midnight blue package, the BOY DE CHANEL lineup includes three products: foundation, lip balm, and eyebrow pencil. They naturally yet effectively cover imperfections, elevating a sophisticated look and confidence. Each product is intuitive to apply, and its delicate formulas provide a long-lasting, natural finish.
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Boy de Chanel Foundation (30ml 8,000 yen/4 colors) is a liquid foundation that gives a lively impression with a light feel. "Boy de Chanel Lip Balm" (4,800 yen) is formulated with jojoba oil and nourishing shea butter to keep moisture in for hours. "Boy de Chanel Eyebrow Pencil" (5,000 yen/3 colors) has a retractable screw brush and is easy to apply and intuitive to use. "Boy de Chanel" will be released in Korea in September. In Japan, it will be available in online boutiques from November 5th, and in limited stores from early January 2019.
"At CHANEL, beauty is about style, not gender." This is the motto behind the launch of the new line, BOY DE CHANEL, the brand's first makeup line for men. Packaged in a simple midnight blue package, the BOY DE CHANEL lineup includes three products: foundation, lip balm, and eyebrow pencil. They naturally yet effectively cover imperfections, elevating a sophisticated look and confidence. Each product is intuitive to apply, and its delicate formulas provide a long-lasting, natural finish.
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Boy de Chanel Foundation (30ml 8,000 yen/4 colors) is a liquid foundation that gives a lively impression with a light feel. "Boy de Chanel Lip Balm" (4,800 yen) is formulated with jojoba oil and nourishing shea butter to keep moisture in for hours. "Boy de Chanel Eyebrow Pencil" (5,000 yen/3 colors) has a retractable screw brush and is easy to apply and intuitive to use. "Boy de Chanel" will be released in Korea in September. In Japan, it will be available in online boutiques from November 5th, and in limited stores from early January 2019.
