
As the season of fresh greenery unfolds, more and more stores selling fresh flowers and greenery are popping up. Looking back over the past decade or so from the perspective of flowers, greenery, and store design, Sant Jordi Flowers, with its modern open-kitchen-like style, opened in Ebisu in 2003. While casually priced flower shops are gaining popularity in train station buildings, stores run by floral artists, such as Nicolai Bergmann Nom and Aoyama Kazahana, designed by garden designer Kazuyuki Ishihara, showcase the charm of spaces only professionals can create. Today, decorating with flowers, leaves, and branches has become standard in everyday life, and "greenery" has spread to so-called lifestyle stores. It seems that the relationship between flowers and greenery and other types of stores is becoming even closer. One example of a store by GREEN FINGERS, led by plant artist Satoshi Kawamoto, is a case in point: a store that demonstrates synergy through collaboration with apparel and interior design shops.
■Stores by GREEN FINGERS
・URBAN RESERCH/PLANTS & SUPPLY by GREEN FINGERS
・SLOW HOUSE/KNOCK by GREEN FINGERS
"PLANTS & SUPPLY by GREEN FINGERS" is a shop by GREEN FINGERS located on the floor above Urban Research. It has a clever sequence, being located on the upper floor past the apparel store space, and there is also a cafe where you can enjoy tea while looking out at the greenery. Located in the Jinnan area, the greenery selected by Kawamoto and the interior, which has a nice vintage feel, create a sense of calm. There are also several GREEN FINGERS shops, but "KNOCK by GREEN FINGERS" in Tennoz is also a space that truly symbolizes the current trend. In the large warehouse space, whose interior was designed by Rare Gem's Satoshi Saijo, furniture, apparel, food and drink, and greenery are displayed side by side with a certain sense of style.



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