"till dawn," a collaboration series between popular stylist Naoko Tsuji, who appears in numerous fashion magazines, and ARTIDA OUD, an online-only jewelry brand that debuted in April, will be released on September 5th.


ARTIDA OUD's concept is the raw sparkle of glimmer. Each stone is unique, and not only do different types vary, but even the same stone can have different sizes, shapes, and inclusions.

For this new collaboration series, "till dawn," Naoko Tsuji personally traveled to Jaipur, India, a city that brings together gemstones from all over the world, to carefully select each stone in her workshop based on the brand's concept. The vibrant and beautiful colored stone jewelry collection was designed with the local atmosphere in mind and the wearer in mind. The series title, "till dawn," embodies the mysterious charm of colored stones, which change color and shine with various shades depending on the time of day, such as sunlight or moonlight.


The three styles of earrings, ear cuffs, and rings feature delicate stones with beautiful color contrasts. Tsuji personally spent hours selecting not only the central stone but also the smaller stones, each measuring around 3mm. Even within the same type of stone, different colored stones with different personalities are combined and carefully arranged to create a beautiful gradation. Additionally, the collection includes drop earrings that maximize the beauty of the stone through light transmission and a swaying expression, as well as rings with large faceted stones, carefully set to minimize the visibility of the metal. Reference prices are as follows: earrings (¥20,000 to ¥23,000 including tax), ear cuffs (¥25,000 to ¥27,000 including tax), rings (¥46,000 to ¥50,000 including tax), drop earrings (¥18,000 to ¥21,000 including tax), and faceted rings (¥36,000 to ¥40,000 including tax). A limited-time store will be open from September 5th to 11th at Urban Closet/Promotion on the second floor of the Isetan Shinjuku Main Building. This is a special opportunity to see the full lineup, which is only available online, as well as get your hands on the 2018 winter season items before anywhere else. Additionally, Naoko Tsuji will be visiting the store from 2:00 PM to 5:00 PM on September 8th for the "Naoko Tsuji Personal Appearance" event. By appointment, you can expect suggestions for layered styling to match your fashion for the day and the jewelry you already own.

Take this opportunity to try out some special jewelry designed with the wearer's style and occasion in mind.