Off-White™ has announced a partnership with AC Milan. This marks a new chapter for Off-White™, a brand that has previously connected the world through collaborations. As AC Milan's Official Style & Culture Curator, Off-White™ will contribute to the legacy of AC Milan, known as one of football's most innovative clubs. As part of the agreement, Off-White™ will provide apparel for both the men's and women's teams. The new official kits were first unveiled at last week's Champions League away game in London.
Beyond just off-field uniforms, both companies are demonstrating a commitment to using their platforms to create positive change. Under the slogan "Wear Your Heart on Your Sleeve," the pledge will leverage each other's expertise and perspectives to achieve results. This forward-thinking pledge, fueled by integrity, courage, and passion, builds on the "I Support" motto announced by Off-White™ founder Virgil Abloh in 2020. The message affirms support for each other's idealistic visions and lifelong experiences. Aligned with AC Milan's values of social justice, equality, and inclusion expressed in its manifesto, "RespAct," the Rosso Neri (AC Milan's nickname) will use sport to challenge prejudice and discrimination. Connecting new and diverse generations, the AC Milan and Off-White™ partnership will not only feature uniforms, but also see players embracing the pledge to "WEAR YOUR HEART ON YOUR SLEEVE." Players and everyday people alike will be bold and free to express their ideals, unafraid to stand up for change and their personal beliefs every day. The "I Support" message will premiere in an official video narrated by AC Milan's male and female players and featuring football merchandise tagged with "I Support." The partnership will also include an ambitious program that will reach beyond Milan and into the world, including community activities and projects in support of AC Milan's charitable foundation, the Milan Foundation. We look forward to seeing more from AC Milan and Off-White™ in the future. *The Milano Foundation harnesses the value and power of sport to provide young people, particularly those most vulnerable and living in poverty, with the opportunity to develop and grow their talents through its "Sport For Change" program. *AC Milan is an Italian soccer club run by an American owner. Not only is it a world-renowned club, it also shares a common philosophy and tradition with Off-White™, another Italian brand. Expect unexpected twists and turns, as is the true spirit of the AC Milan and Off-White™ partnership.
About OFF-WHITE c/o VIRGIL ABLOH ™
OFF-WHITE c/o VIRGIL ABLOH ™ Founded in 2013. Off-White™ is based on the concept of defining the gray area between black and white. In addition to men's and women's collections, the brand also produces objects, furniture, and prints, communicating the culture and vision of the present. Chief Creative Director and founder Virgil Abloh creates collections that imbue clothing with identity through designs that play with proportion, unique materials, and graphic design, while also incorporating stories through creative means. Based in a design studio in Milan, the brand recreates global designs and trends with Italy's renowned traditional craftsmanship and techniques. Virgil Abloh expertly captures reality, and while he is well-versed in street style, he approaches fashion with a respect for the artistic expression of high fashion. He also explores and incorporates elements of youth culture into his designs.
Beyond just off-field uniforms, both companies are demonstrating a commitment to using their platforms to create positive change. Under the slogan "Wear Your Heart on Your Sleeve," the pledge will leverage each other's expertise and perspectives to achieve results. This forward-thinking pledge, fueled by integrity, courage, and passion, builds on the "I Support" motto announced by Off-White™ founder Virgil Abloh in 2020. The message affirms support for each other's idealistic visions and lifelong experiences. Aligned with AC Milan's values of social justice, equality, and inclusion expressed in its manifesto, "RespAct," the Rosso Neri (AC Milan's nickname) will use sport to challenge prejudice and discrimination. Connecting new and diverse generations, the AC Milan and Off-White™ partnership will not only feature uniforms, but also see players embracing the pledge to "WEAR YOUR HEART ON YOUR SLEEVE." Players and everyday people alike will be bold and free to express their ideals, unafraid to stand up for change and their personal beliefs every day. The "I Support" message will premiere in an official video narrated by AC Milan's male and female players and featuring football merchandise tagged with "I Support." The partnership will also include an ambitious program that will reach beyond Milan and into the world, including community activities and projects in support of AC Milan's charitable foundation, the Milan Foundation. We look forward to seeing more from AC Milan and Off-White™ in the future. *The Milano Foundation harnesses the value and power of sport to provide young people, particularly those most vulnerable and living in poverty, with the opportunity to develop and grow their talents through its "Sport For Change" program. *AC Milan is an Italian soccer club run by an American owner. Not only is it a world-renowned club, it also shares a common philosophy and tradition with Off-White™, another Italian brand. Expect unexpected twists and turns, as is the true spirit of the AC Milan and Off-White™ partnership.
About OFF-WHITE c/o VIRGIL ABLOH ™
OFF-WHITE c/o VIRGIL ABLOH ™ Founded in 2013. Off-White™ is based on the concept of defining the gray area between black and white. In addition to men's and women's collections, the brand also produces objects, furniture, and prints, communicating the culture and vision of the present. Chief Creative Director and founder Virgil Abloh creates collections that imbue clothing with identity through designs that play with proportion, unique materials, and graphic design, while also incorporating stories through creative means. Based in a design studio in Milan, the brand recreates global designs and trends with Italy's renowned traditional craftsmanship and techniques. Virgil Abloh expertly captures reality, and while he is well-versed in street style, he approaches fashion with a respect for the artistic expression of high fashion. He also explores and incorporates elements of youth culture into his designs.
