LOEWE continues its collaboration with Swiss performance brand On, introducing new colorways of the LOEWE x On Cloudventure for both men and women.
Exploring both performance and craft, LOEWE and On reimagine traditional craft techniques, bringing handcrafted craftsmanship to technical products. This time, the LOEWE-inspired Cloudventure is available in five colorways, including new yellow, black, and white, as well as the return of gradient orange and khaki.
Born as a craft for the city and the great outdoors, this shoe combines On's signature Missiongrip™ rubber outsole and Speedboard™ midsole with brass eyelets and matte or iridescent mudguards. The marbled outsole is hand-pressed, making each shoe unique. Product packaging is made from 100% recycled materials.
The campaign highlights the new colorways through playful styling and color coordination. Illustrated with images from the SS23 women's pre-collection and men's runway collection, the shoes are captured in a relaxed setting against bold city and indoor hues.
The second LOEWE x On Cloudventure collection will be available from October 13th at LOEWE stores, the official online store, the official On online store, Mr Porter, Net-a-Porter, MyTheresa and other select retailers.
Cloudventure Running Shoes (Nylon)
Colors: Yellow, Black, White, Gradient Orange, Gradient Khaki
Price: 49,500 yen
Exploring both performance and craft, LOEWE and On reimagine traditional craft techniques, bringing handcrafted craftsmanship to technical products. This time, the LOEWE-inspired Cloudventure is available in five colorways, including new yellow, black, and white, as well as the return of gradient orange and khaki.
Born as a craft for the city and the great outdoors, this shoe combines On's signature Missiongrip™ rubber outsole and Speedboard™ midsole with brass eyelets and matte or iridescent mudguards. The marbled outsole is hand-pressed, making each shoe unique. Product packaging is made from 100% recycled materials.
The campaign highlights the new colorways through playful styling and color coordination. Illustrated with images from the SS23 women's pre-collection and men's runway collection, the shoes are captured in a relaxed setting against bold city and indoor hues.
The second LOEWE x On Cloudventure collection will be available from October 13th at LOEWE stores, the official online store, the official On online store, Mr Porter, Net-a-Porter, MyTheresa and other select retailers.
Cloudventure Running Shoes (Nylon)
Colors: Yellow, Black, White, Gradient Orange, Gradient Khaki
Price: 49,500 yen
