Eyewear brand Zoff will be opening a pop-up shop offering customer consultations for a limited time from August 8th to 21st in the East Park on the 4th floor of the main building of the Isetan Shinjuku store.


When Zoff first opened its store in Shimokitazawa, Tokyo in February 2001, it was the first in the industry to establish a business model that offered fair prices with three prices and same-day delivery. Since then, the brand has opened stores mainly in station buildings and suburban shopping malls in the Tokyo metropolitan area, but this will be its first store at the Isetan Shinjuku store.

The theme of this new store is EYE-POPPING EYEWEAR! (An amazing eyewear experience!) and it offers a wide range of products, including lenses that block 100% of UV rays, a major concern this time of year, as well as over 50 types of colored lenses. In addition, the store will have seating booths where staff can carefully listen to customers' concerns and recommend a pair of glasses that will make them the center of attention and match their lifestyle and fashion preferences.