Shu Uemura has released the "Naomi x Shu Uemura Rouge Unlimited Collection," the first lip collection produced by brand ambassador Naomi Watanabe. It went on sale nationwide from August 1st. A launch event was held on August 7th. At the event, Naomi Watanabe spoke about the behind-the-scenes story behind the development of the lip collection, her usual makeup routine, and even kissed a giant lip sculpture.
Naomi Watanabe appeared at the "naomi x shu uemura limited edition lip collection launch event"
The collection includes exquisite colors that will enhance the wearer's charm many times over, as well as trendy colors that will give you a seasonal look. Watanabe herself has produced the original lip colors from scratch, which are "what we want most right now but can't find anywhere else," and Shu Uemura has also produced them. Developed in collaboration with Uemura, the lineup is based on the theme of "The Power of a Kiss," and gives you the power to take the next step the moment you touch your lips.
From the hugely popular "Rouge Unlimited" lipstick series, known for its vibrant color and a feeling of adhesion that blends seamlessly with your lips, five colors in two types, glossy and matte, are now available, all in limited edition packaging and limited colors. The packaging is adorned with Watanabe's own kiss mark. The advertising visuals were created by Yoshida Uni.
"naomi x shu uemura rouge unlimited collection"
The glossy "rouge unlimited" (3,200 yen) comes in a lineup of three shades. These include "magical kiss," a pink glitter that can be layered over any other shade; "unforgettable kiss," an exquisite beige that makes everyone's lips look incredibly beautiful; and "spice kiss," a bold pink that gives a spicier look than usual. The matte "Rouge Unlimited Supreme Matte" (3,200 yen) comes in two shades: the innocent coral "flying kiss" and the chocolate orange "yummy kiss." Naomi Watanabe commented, "I've always loved cosmetics, especially Shu Uemura, and I've always frequented their stores, so I'm very happy to be able to create my own cosmetics line, a dream come true. This time, I wanted to be as particular as possible, so I was involved in everything from the color to the packaging design and concept. "Yummy kiss" and "Magical kiss" are actually colors I'd always wanted but hadn't found, so when I decided to produce my own line, I knew I had to create them! I had an image in mind, but developing the colors was difficult... so I had to redo them many times. I'm confident that each color expresses my individuality while creating lipsticks that will appeal to everyone!" At the event on the 7th, she shared, "From among the many primary colors, I selected a super fluorescent orange and a super black that were so eye-catching I had to blend them meticulously to create 'yummy kiss,' and 'unforgettable kiss,' a natural, poppy pink that's cute yet mature. I created all the colors that really get me excited. Matte lip colors are all the rage these days, but I think glitter will be popular this year, so I recommend combining the glittery 'magical kiss' with the other four colors." She also shared stories from the creation of the collection and recommended ways to use the colors. In response to the question, "When was the last time you kissed?" she said, "I have a lot of memories of the kisses I had when I was young, when kissing someone you loved was an expression of love (laughs). The kiss I had when he walked me home and we were saying goodbye (laughs). I haven't had many chances recently, and the last one I had was the wonderful kiss I had with Kaname Jun on 'Kanna-san Daisei Desu!' I want to repaint that kiss," which got the crowd excited.
Last updated: August 7th
Naomi Watanabe appeared at the "naomi x shu uemura limited edition lip collection launch event"The collection includes exquisite colors that will enhance the wearer's charm many times over, as well as trendy colors that will give you a seasonal look. Watanabe herself has produced the original lip colors from scratch, which are "what we want most right now but can't find anywhere else," and Shu Uemura has also produced them. Developed in collaboration with Uemura, the lineup is based on the theme of "The Power of a Kiss," and gives you the power to take the next step the moment you touch your lips.
From the hugely popular "Rouge Unlimited" lipstick series, known for its vibrant color and a feeling of adhesion that blends seamlessly with your lips, five colors in two types, glossy and matte, are now available, all in limited edition packaging and limited colors. The packaging is adorned with Watanabe's own kiss mark. The advertising visuals were created by Yoshida Uni.
"naomi x shu uemura rouge unlimited collection"The glossy "rouge unlimited" (3,200 yen) comes in a lineup of three shades. These include "magical kiss," a pink glitter that can be layered over any other shade; "unforgettable kiss," an exquisite beige that makes everyone's lips look incredibly beautiful; and "spice kiss," a bold pink that gives a spicier look than usual. The matte "Rouge Unlimited Supreme Matte" (3,200 yen) comes in two shades: the innocent coral "flying kiss" and the chocolate orange "yummy kiss." Naomi Watanabe commented, "I've always loved cosmetics, especially Shu Uemura, and I've always frequented their stores, so I'm very happy to be able to create my own cosmetics line, a dream come true. This time, I wanted to be as particular as possible, so I was involved in everything from the color to the packaging design and concept. "Yummy kiss" and "Magical kiss" are actually colors I'd always wanted but hadn't found, so when I decided to produce my own line, I knew I had to create them! I had an image in mind, but developing the colors was difficult... so I had to redo them many times. I'm confident that each color expresses my individuality while creating lipsticks that will appeal to everyone!" At the event on the 7th, she shared, "From among the many primary colors, I selected a super fluorescent orange and a super black that were so eye-catching I had to blend them meticulously to create 'yummy kiss,' and 'unforgettable kiss,' a natural, poppy pink that's cute yet mature. I created all the colors that really get me excited. Matte lip colors are all the rage these days, but I think glitter will be popular this year, so I recommend combining the glittery 'magical kiss' with the other four colors." She also shared stories from the creation of the collection and recommended ways to use the colors. In response to the question, "When was the last time you kissed?" she said, "I have a lot of memories of the kisses I had when I was young, when kissing someone you loved was an expression of love (laughs). The kiss I had when he walked me home and we were saying goodbye (laughs). I haven't had many chances recently, and the last one I had was the wonderful kiss I had with Kaname Jun on 'Kanna-san Daisei Desu!' I want to repaint that kiss," which got the crowd excited.
Last updated: August 7th
