New "vintage romantic" autumn collection from the popular Ruga at Shinjuku Isetan

Jul 10, 2018
LUGHA, a popular brand at Isetan Shinjuku's Re-Style section, has released early fall items.


LUGHA, which means "words" in Swahili, creates clothes that flatter the wearer and allow for freestyle styling. Based on the concept of "clothes that speak to the wearer," the brand creates clothes that flatter the wearer and allow for freestyle styling. The season's theme is "VINTAGE ROMANTIC." When you open your closet, you'll feel a sense of nostalgia and discover items that are special to you. The brand has created clothes that evoke the passage of time and that you'll want to cherish forever.

LUGHA's new arrivals feature LUGHA's signature lace and floral patterns with vintage-inspired details. It creates a sophisticated, feminine style that exudes a romantic mood while also combining elegance and comfort.

The knit can be worn either front or back, making it suitable for use as a cardigan. The tulle skirt is a LUGA staple. Its volume and sheerness give it an exquisitely cute look.

"Rib Knit Pullover" (¥17,280), "Tulle Skirt" (¥20,520)
This season's trendy floral shirt dress features an elegant sheen and a smooth texture that clings to the skin.

"Floral Print Shirt Dress" (¥35,640)

Available at Isetan Shinjuku, Nihonbashi Mitsukoshi, Ginza Mitsukoshi, Isetan Tachikawa, Sapporo Marui Imai, Niigata Isetan, ISETAN HAUS, ISETAN SALONE, and ISETAN HANEDA STORE.
Enjoy a romantic autumn with RUGA items.
編集部
  • "Floral shirt dress" (35,640 yen)
  • "Rib knit pullover" (17,280 yen), "Tulle skirt" (20,520 yen)
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