Louis Vuitton launches large-scale pop-up at Shinjuku Isetan! Kim Jones' final collection and limited edition items on display

LOUIS VUITTON will be holding a large-scale pop-up event at the Isetan Shinjuku store from July 4th to the 17th. To kick off the event, the "LOUIS VUITTON FALL-WINTER 2018 MEN'S POP-UP STORE" has opened in the promotion area on the first floor of the main building.

The pop-up, which features a trunk motif and a monogram in orange, one of the brand's key colors, will be selling items from Kim Jones's final Fall/Winter 2018-19 men's collection, the first of its kind in Japan, as well as a lineup of limited edition items.

T-shirt 79,000 yen (limited item)

Zipped tote bag 357,000 yen (limited item)

Shoes 84,000 yen (limited item)

Keychain 34,000 yen (limited item)

Jacket, ¥955,000 (limited edition item)

Keepall Bandouliere, ¥357,000 (limited edition item)

Iwata Takanori of EXILE and Sandaime J Soul Brothers
When asked about the items that caught his eye at the pop-up, he commented, "The bags and T-shirts that can be used daily are cute. I was also interested in the neon-colored sandals. It's nice that just adding a pop of color to your feet can change the atmosphere."

In response to the question, "What do you like about Louis Vuitton?" she replied, "It's a very historic and prestigious brand that anyone can recognize by its monogram and is suitable for people of all ages and genders, but at the same time, they have a spirit of challenge that has seen them welcome some very daring designers, from Kim Jones to Virgil Abloh, as their artistic directors. I find that kind of spirit encouraging, or simply think it's great, regardless of the industry. Their collaboration with Supreme was also a hot topic, and I can't wait to see what they'll do next. Virgil's collection will be completely different, so I'm looking forward to seeing what they do next."

During the event, to coincide with the opening of the pop-up store, all of the window displays on the first floor of the main building at Isetan Shinjuku will be themed around "LOVE & PEACE" and will feature Louis Vuitton's men's collection, and the handrails of the two escalators in the building will be decorated with Louis Vuitton's iconic monogram motif.

Window display on the first floor of the Isetan Shinjuku Main Building

Flip Dots have been installed in four locations in the central atrium on the first floor of the Isetan Shinjuku Main Building

The escalator handrails feature the iconic Monogram motif.

In addition, the second phase, starting on July 11th, will see the "LOUIS VUITTON FALL-WINTER 2018 WOMEN'S POP-UP EVENT" being held across all four floors of the Isetan Shinjuku Main Building, from the first to fourth floors. In the trunk-themed spaces, the 2018-19 Fall/Winter women's collection and limited edition items will be unveiled.

【Event Information】

LOUIS VUITTON FALL-WINTER 2018 MEN'S POP-UP STORE
Dates: July 4th - 17th
Location: Isetan Shinjuku Main Building, 1st Floor = Promotion

LOUIS VUITTON FALL-WINTER 2018 WOMEN'S POP-UP EVENT
Dates: July 11th - 17th
Location: Isetan Shinjuku Main Building, 1st Floor = The Stage, Handbags/Promotion
Isetan Shinjuku Main Building, 2nd Floor = Women's Shoes/Promotion
Isetan Shinjuku Main Building, 3rd Floor = Center Park/Promotion
Isetan Shinjuku Main Building, 4th Floor = Women's Shoes/The Stage #4

*Admission may be restricted depending on the level of congestion. For more details, please visit the Isetan official website.
https://isetan.mistore.jp/store/shinjuku/index.html

Updated: July 5th

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