The new fragrance "Burberry Hero Eau de Parfum" is now available from the "Burberry Hero" fragrance collection, which depicts the dual nature of the modern man, possessing both strength and delicacy. It is a powerful fragrance that awakens the inner "Prime; Hero" inspired by a man with a sense of balance and a spirit of exploration.
■Fragrance
"When creating Burberry Hero Eau de Parfum, I was inspired by memories of the forests of the Landes, where the pine forests reach all the way to the sea. I wanted to recreate the scent of warm sand and pine needles washed by the spray of the waves. For me, the sensual scent of the crystallized resins used in this fragrance symbolizes their power to awaken our natural instincts."
Perfumer, Aurélien Guichard
The fragrance is based on three types of warm cedarwood. The bright, fresh scent gradually grows stronger, while the lively scent of pine needles blends with benzoin and incense to create a deep, sensual and rich scent.
■Bottle Design
Like the fragrance itself, the fragrance bottle is as powerful and modern as the fragrance itself, with its angular form featuring an abstract representation of a horse's hoof and the iconic Burberry logo. The top of the bottle cap is embossed with the Thomas Burberry monogram, which is based on the initials of the brand's founder.
■Advertising Campaign
The campaign film depicts a strong man unconstrained by preconceptions, pursuing freedom and self-transformation - a man engaged in soul-searching and respect for the harsh natural environment. Directed by Jonathan Glazer and photographed by Mario Sorrenti, the advertising campaign showcases Adam Driver's adventurous and enigmatic personality against a backdrop of awe-inspiring natural beauty. The horse, a symbol of strength, highlights the warm humanity that exudes from Adam Driver's energy.
Burberry Hero Eau de Parfum
50mL 12,320 yen (tax included) / 100mL 17,270 yen (tax included)
Release date: Wednesday, October 5, 2022
Burberry Fragrance stores≫≫ https://latelierdesparfums.jp/pages/shops?&brand=burberry
■Fragrance
"When creating Burberry Hero Eau de Parfum, I was inspired by memories of the forests of the Landes, where the pine forests reach all the way to the sea. I wanted to recreate the scent of warm sand and pine needles washed by the spray of the waves. For me, the sensual scent of the crystallized resins used in this fragrance symbolizes their power to awaken our natural instincts."
Perfumer, Aurélien Guichard
The fragrance is based on three types of warm cedarwood. The bright, fresh scent gradually grows stronger, while the lively scent of pine needles blends with benzoin and incense to create a deep, sensual and rich scent.
■Bottle Design
Like the fragrance itself, the fragrance bottle is as powerful and modern as the fragrance itself, with its angular form featuring an abstract representation of a horse's hoof and the iconic Burberry logo. The top of the bottle cap is embossed with the Thomas Burberry monogram, which is based on the initials of the brand's founder.
■Advertising Campaign
The campaign film depicts a strong man unconstrained by preconceptions, pursuing freedom and self-transformation - a man engaged in soul-searching and respect for the harsh natural environment. Directed by Jonathan Glazer and photographed by Mario Sorrenti, the advertising campaign showcases Adam Driver's adventurous and enigmatic personality against a backdrop of awe-inspiring natural beauty. The horse, a symbol of strength, highlights the warm humanity that exudes from Adam Driver's energy.
Burberry Hero Eau de Parfum
50mL 12,320 yen (tax included) / 100mL 17,270 yen (tax included)
Release date: Wednesday, October 5, 2022
Burberry Fragrance stores≫≫ https://latelierdesparfums.jp/pages/shops?&brand=burberry
