Founded in 1827 in Reims, France, by the venerable Mumm family, the prestigious Champagne house Maison Mumm has released its new rosé champagne, Mumm Grand Cordon Rosé, this summer.
Since its founding, Maison Mumm has been committed to producing "only the finest champagne." Featuring its iconic red ribbon, modeled after France's highest medal, the Legion of Honor, Mumm champagne quickly became a symbol of success when French polar explorer Jean-Martin Charcot toasted it to celebrate his successful expedition to the Antarctic in 1904. Today, under the brand concept of "Dare, Win, Celebrate," Mumm continues to accompany people as a symbol of their success and triumph. Last November, Mumm launched "Mumm Grand Cordon," a champagne that embodies the brand's concept. This iconic champagne was designed by world-renowned designer Ross Lovegrove, whose works are housed in museums such as the Museum of Modern Art (MOMA) in New York and the Pompidou Center. The bottle features the brand's signature red ribbon engraved in three dimensions, and the champagne has been well-received for its lively, sparkling golden bubbles, enhanced aroma of maturity, and the enhanced, powerful flavor characteristic of Pinot Noir. Mumm Grand Cordon Rosé, a new rosé champagne released on June 4th, breaks convention with its free-spirited approach, breathing new life into the classic image of rosé champagne.



Mumm Grand Cordon Rosé is based on the Maison's signature Pinot Noir grape, and has a clear, dry taste with deep, lingering fruit aromas, making it the perfect summer wine. With a brilliant salmon pink color as its centerpiece, it offers fruity notes reminiscent of fresh strawberries and cherries, with hints of vanilla and caramel, leading to a mineral-like finish.


In addition, Maison Mumm has collaborated with the ANA InterContinental Tokyo to open the #MUMMBEACHCLUB, a special garden pool available only this summer.


Although located in the heart of the urban areas of Akasaka and Roppongi, the garden pool gives off a lush, green atmosphere like an "urban oasis." During the event, the floor will be transformed into a space based on the Mumm brand colors of red and white. Under the sun during the day, you can enjoy Mumm champagne, including the newly released Mumm Grand Cordon Rosé, as well as wine, frozen cocktails, smoothies, and other drinks, along with food such as pizza, fish and chips, shaved ice, and brownies at the poolside snack bar. When Tokyo Tower, visible directly in front, lights up, the pool is illuminated in pink, and you can relax on a poolside sunbed and enjoy a glass of rosé champagne while feeling the night breeze. Every Thursday night (7pm to 9pm) there is a poolside party with a guest DJ. Why not spend a hot summer night with your partner or friends?