Diptyque will be holding a pop-up store to commemorate the 50th anniversary of the brand's first eau de toilette, "L'Eau," from June 20th to 26th at the promotion section on the first floor of the main building of Isetan Shinjuku.
L'Eau, the brand's first eau de toilette, was created in 1968 by co-founder Desmond Knox-Leet, capturing the atmosphere of the chaotic times and a longing for exoticism. To celebrate its 50th anniversary, the pop-up will feature a "Choose Your Own Set," available exclusively at Diptyque stores, available for a limited time only.

There are three sets available, allowing you to discover new fragrances. In addition to the five-bottle "Selectable Eau de Toilette Discovery Set" (¥13,824 including tax), there are also exclusive items at Isetan Shinjuku: the "Selectable Eau de Toilette 3-Piece Set" (¥7,560 including tax) with a drawstring bag, and the "Selectable Mini Candle 2-Piece Set" (¥9,504 including tax) with an original match gift. Each set is limited in quantity.


In addition, during this period, Diptyque will be offering a variety of services and gifts in stores as four gift items. Customers who spend ¥12,960 or more (tax included) on Diptyque products will receive a limited-edition Diptyque candle (35g). Purchasers of Eau de Toilette (100mL) or Eau de Parfum (75mL) will receive a free engraving service. It will take approximately one to ten days for the engraved product to be delivered. Please contact a member of staff for details.

In addition, a signature wrapping service will be available for all Diptyque product purchases, and an on-site illustration service will be offered for Polaroid photos taken at the photocall.