© Cartier
On September 30th, Cartier will open its third store in Ginza, the Cartier Boutique GINZA SIX. Offering a wide range of products, from jewelry and watches to leather goods, accessories, and fragrances, the boutique also offers a wide selection of gift items. It will also feature a personalization counter, a first for a Cartier boutique worldwide, creating a modern space that showcases a diverse range of charms.


Facade
An interactive window at the corner of the dynamic, modern stone facade changes its appearance in response to foot traffic. At one point, Cartier's iconic "Panthère" passes through, catching the eye of passersby.

© Cartier

Interior
Bruno Moinart, who oversees Cartier boutiques around the world, creates spaces that incorporate the culture, history, and nature of each region. His boutique skillfully combines wood, metal, and unique fabrics to express Cartier's aesthetic sensibility and craftsmanship through traditional Japanese crafts and culture. It truly embodies the Ginza district, which embraces new cultures while pursuing elegance. Each zone of the store has a different atmosphere, and its curved interior invites visitors into the boutique like a gentle breeze.

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Art Wall
The two impressive art walls visible from the bright and open entrance incorporate traditional Japanese crafts, reflecting the savoir-faire that Cartier has cultivated since its founding. One is a mosaic of a pair of swans soaring in the sky, said to symbolize eternal love. Created by Ue Tetsuo, a leading expert in mosaic murals, this work incorporates modern elements into traditional mosaic, bringing out the natural beauty of stone to the fullest. The other is a piece that evokes the warmth of wood. The wooden panel, made from glossy natural horse chestnut with an alternating grain pattern and stained, features Cartier's iconic "Panthère" and a cherry blossom, a symbol of life.

© Cartier
© Cartier

Personalization Counter
The world's first "Personalization Counter" will be installed in a Cartier boutique. In addition to being able to engrave messages or initials on the jewelry and leather items you purchase*, customers who purchase at this boutique can also use a Cartier letter set to send letters and cards to loved ones through the postbox on the Curiosity Wall, providing a special service that weaves a personal story for each person.
*Some products are not eligible, so please contact the boutique for details.

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